Month: January 2022

Consumers believe advertising can play role in combating climate change

Stuart Mitchell

Advertising can play a significant role in combating climate change with 71% of consumers agreeing that advertising can educate us about products and services with a low carbon footprint. This is according to a new nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18+. The data also shows that 59% of people like seeing what companies are doing to help tackle climate change in their ads and that 87% agree that all companies have a responsibility to help…

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Inclusive institutions and structures are needed to go beyond the “illusion” of diversity

Stuart Mitchell

Diversity has different meanings in different contexts, and cultural change in the workplace cannot be obtained with one-off policies says The Future of Diversity , a new publication of the International Labour Organization (ILO) and the École nationale d’administration publique (ENAP) of Québec. To make progress on diversity, whether in businesses, organizations or societies at large, inclusive institutions and structures should take into account that not everyone receiving the same label has the same needs. Legal protections from discrimination and provisions for equal opportunities are often not enough to deliver outcomes…

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PR profession commemorates life and legacy of Michael Bland with launch of new crisis ‘Bland’s Law’ communications learning resource

Stuart Mitchell

The public relations industry is coming together to celebrate the life and legacy of crisis communications pioneer, the late Michael Bland, on the anniversary of his passing, with an online Memorial Lecture at 4.30pm on Tuesday, January 18th to launch a free, new learning resource ‘Bland’s Law’ that reveals how in every crisis there is an opportunity. Event details can be found here. Speaking at the Memorial Lecture are Michael’s son, Ben Bland, a digital marketing specialist along with leading crisis communications experts, Amanda Coleman and Padraig McKeon. The event…

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Financial Times and Infosys announce strategic digital collaboration to enhance immersive journalism

Stuart Mitchell

The Financial Times has joined forces with Infosys, a global leader in next-generation digital services and consulting in a strategic collaboration to support creative and data-led storytelling for FT readers. The new digital innovation partnership brings together the FT’s unparalleled expertise and insight with Infosys’ domain and technology capabilities to help deliver creative and immersive journalism through digital channels. The FT, already a leader in using technology to enhance user experience, is prioritising engaging digital techniques to bring readers closer to the stories that matter most to them. Among the…

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Support the National Park Foundation Through the Combined Federal Campaign

Stuart Mitchell

The National Park Foundation (NPF) is proud to participate in the Combined Federal Campaign (CFC), which goes through January 15, 2022. Overseen by the Office of Personnel Management (OPM), the CFC is one of the largest fundraising campaigns in the world, providing federal employees and retirees the opportunity to support causes they believe in. People can donate to NPF through the CFC at GiveCFC.org using code #11252. “Federal employees understand the value of public service and the importance of giving back to our country. National parks are one great place…

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