Month: November 2024

Spotify global advertising revenue forecast to reach $2.1bn in 2024 as the platform focuses on winning a share of video ad budgets

Stuart Mitchell

Spotify, the world’s most popular audio streaming subscription service, is now turning to opportunities in the video advertising space whilst making it easier for brands to run multi-media campaigns on the platform.  And, while Spotify is by no means a social platform, it is looking to better facilitate community and connection between fans and artists. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: “Spotify is looking to expand beyond its sonic roots. The platform is eyeing opportunities in the video ad space, especially with video…

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Pollination sets out roadmap for financing global shift to regenerative agriculture

Stuart Mitchell

Pollination, a leading global climate and nature investment and advisory firm, has published a new report exploring what food industry leaders and companies can do to bridge the capability gap and find solutions for meeting the cost of transforming global food systems. In Resilient Farms and Food Supply: Who Foots the Bill?, Pollination shares its extensive experience working across the global food industry to deliver innovative financial solutions as part of practical roadmaps for change. Ahead of Climate Week NYC 2024 – which features a significant programme dedicated to the…

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Alt Carbon makes history as the first Indian company to secure $500K prepurchase from Frontier to scale carbon removal in India’s tea estates

Stuart Mitchell

Bangalore-based carbon removal startup Alt Carbon has made history as the first India-headquartered company to receive a prepurchase agreement from the prestigious Frontier, the advance market commitment for carbon removal. The purchase will help support the startup’s Darjeeling Revival Project, a breakthrough initiative that combines innovative carbon removal technologies with the revival of India’s historic tea estates. As part of this agreement, Alt Carbon will receive $500,000 from Frontier for the purchase of high quality, durable carbon removal tons that have been generated through the Enhanced Rock Weathering process. The participating…

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LSB to Develop a First-of-its-Kind Code to Break Down Barriers to Finance for Ethnic Minority-Led Businesses

Stuart Mitchell

The Lending Standards Board (LSB) is developing a first-of-its-kind inclusive Code to drive essential improvements in access to finance for Ethnic Minority-Led Businesses (EMBs). The Code’s development follows the publication of the LSB’s 2023 report on the barriers to finance faced by EMBs, which also underscored the crucial role that financial institutions can play in unlocking these businesses’ untapped potential. As highlighted by the LSB’s 2023 report, ethnic minority entrepreneurs, including those from Black, Asian, and other minority groups, contribute an estimated £25 billion to the UK economy annually. Despite…

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Rituals unlock access to consumers’ deep emotional behaviours to support meaningful brand-building

Stuart Mitchell

WARC Advisory and creative, technology and media group, MSQ have released a whitepaper today, Harnessing the power of rituals: Where marketing meets meaning. This breakthrough research examines the role of rituals in consumers’ lives, how people participate in them and why, and explores the potential opportunities that brands can unlock: 72% of consumers surveyed incorporate brands into their rituals at least some of the time, 70% are very, or somewhat, open to adopting new rituals, and 39% feel more positively toward brands that become a part of rituals, the report…

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