Year: 2024

Sky elevates attention metrics with introduction of new ‘ADsorption Index’

Stuart Mitchell

Sky Media, the advertising sales arm of Sky, has today announced a new metric from research which elevates the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing a new ADsorption Index which moves the conversation on from purely ‘eyes on screen’ to how actively absorbed viewers are in what they are watching. Part of Sky Media’s biggest-ever video content study into mood states and levels of absorption, The Age of ADsorption study, and the new propriety ‘ADsorption…

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XPO Logistics continues to reduce the environmental impact of the Tour de France

Stuart Mitchell

XPO, a leading provider of innovative and sustainable end-to-end logistics solutions across Europe, has announced that it will be the Official Transport Partner of the Tour de France for the 44th consecutive year and it will thus participate in reducing the environmental impact of the famous cycling event by using HVO biofuel and an electric truck. XPO Logistics will also be moving the Tour de France Femmes Avec Zwift as their Official Transport Partner since the inaugural edition of the Women´s Tour in 2022. From the start of the Grande…

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SGS Green Mark awarded to ARCH Textiles for recycled fiber made from 100% PET bottles

Stuart Mitchell

SGS, the world’s leading testing, inspection and certification company, has awarded textile manufacturer ARCH the SGS Green Mark for its Magnif-ECO® Recycled Fiber. With its mission to create a better future through sustainable textile innovation, ARCH sought SGS Green Mark certification to verify that its innovative new material is created from 100% post-consumer plastic water bottles; and demonstrate to consumers that its environmental claims can be trusted. Eric Wang, Global Deputy Technical Head, Softlines at SGS said: “We applaud the advances ARCH has made in developing new and innovative fibers…

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AI-led Science Innovation Protects Communities Hit by Climate Change

Stuart Mitchell

The United Nations World Food Programme (WFP), Oxford University Physics Department, IGAD Climate Prediction and Applications Centre (ICPAC), and various national forecasting and meteorology agencies across east Africa are joining forces to pioneer a transformative initiative that is revolutionising extreme weather forecasting and early warning systems in the region. In east Africa, where deadly floods have succeeded the worst drought in decades, climate change is accelerating the frequency and severity of extreme weather events, the need for precise and timely forecasts has never been more critical. In an era marked…

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Fashion and Lifestyle Giant Inditex (Zara) Joins Canopy’s Pack4Good Initiative to Keep Vital Forests Out of Paper Packaging

Stuart Mitchell

Inditex, the parent company of fashion brand Zara, and six other brands such as Berksha and Massimo Dutti, is joining solutions-driven non-profit Canopy’s Pack4Good campaign. Through Pack4Good, partners focus on sustainable alternatives to logging Ancient and Endangered Forests, including recycled pulp and paper, Next Generations Solutions, and FSC Certification. Inditex’s decade-long CanopyStyle commitment to eliminate the use of Ancient and Endangered Forests in their textiles has now expanded to ensure these vital forests are not ending up in their paper packaging. The fashion sector is a major consumer of paper…

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