Year: 2024

Dentsu and Global Action Plan unveil anti-toxin mural to spotlight air pollution on Clean Air Day 2024

Stuart Mitchell

Dentsu UK&I has unveiled its latest innovation in support of its long-term commitment to sustainability – an anti-toxin mural sucking pollution from the air of one of London’s most congested streets. Towering almost eight meters above passersby on Euston Road, the mural aims to raise awareness of one London’s biggest issues – air pollution.  This Campaign Sucks has been developed in partnership with Global Action Plan, an environmental charity, to mark Clean Air Day 2024. It highlights the unacceptable levels of air pollution in London and educates people on the actions they can take to…

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Climate Group and Green Brazil Consortium join forces to strengthen subnational climate leadership

Stuart Mitchell

The Under2 Coalition and the Green Brazil Consortium recently joined forces to strengthen the role of subnational, state and regional governments in achieving common climate goals. With Brazil’s role as a global climate leader with the G20 in 2024 and hosting COP30 in 2025, the Memorandum of Understanding (MoU) signed today aims to: Enhance the role and participation of Brazilian states in key political forums and global climate, sustainable development and environmental summits, such as the G20 and COP. Develop projects to enable capacity building and peer learning. This will…

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CIPR 2023 Annual Report – Showcasing the value of responsible communication to society

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has published its 2023 Annual Report reflecting on a busy year of activity in celebration of its 75th anniversary. ‘Showcasing the Value of Responsible Communication to Society‘ highlights a year of “mixed results” as the Institute’s anniversary celebrations and increased activity and advocacy work resulted in a loss of just over £200,000 despite an increase in income and membership. The report includes the CIPR’s second annual ESG report detailing its certified carbon-neutral status, its achievement in becoming the first professional body to achieve…

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ASA – Tipping the regulatory scales – When offence and free speech collide

Stuart Mitchell

The ASA/CAP have released a post called: Tipping the regulatory scales – When offence and free speech collide. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re living through a time of polarisation in our cultural, political and public discourse. ‘Wokeness’, gender identity, geo-politics, immigration, climate change – all themes and issues that tend to divide rather than unify opinion.  We all hold views,…

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New UNESCO report warns that Generative AI threatens Holocaust memory

Stuart Mitchell

A UNESCO report published today warns that unless decisive action is taken to integrate ethical principles, AI could distort the historical record of the Holocaust and fuel antisemitism. The report cautions that not only can Generative AI enable malicious actors to seed disinformation and hate-fueled narratives, but it can also inadvertently invent false or misleading content about the Holocaust. If we allow the horrific facts of the Holocaust to be diluted, distorted or falsified through the irresponsible use of AI, we risk the explosive spread of antisemitism and the gradual…

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