Tel: +44(0)207 205 2998 Email: eddie@brandclock.co.uk
The UK’s foremost Food Brand Expert & Mentor with a myriad of successful food & drink brands launched across the globe over a 50 year career.
Hello, I’m Eddie Stableford, the UK’s foremost Food Brand Expert & Mentor with a proven track record gained in fifty years of 360° ideation, innovation creation and delivery of remarkable, forward-looking, optimised food and drink products and brands across the globe.
Let me ask you, what value would you put on success? If you’re basing your choice of partner on someone at the top of their game with a proven track record for helping clients achieve their goals, then read on.
With every food and drink product category hyper-competitive, there is no place for mediocre. Experience, vision, focus and passion are key in ensuring that you stand out from your competitors and deliver extraordinary profits and return on investment.
Across my career, during which time I’ve worked with major brands and numerous start-ups, I’ve learnt what it takes to create outstanding, winning products and brands and know the critical, often unknown factors which determine the difference between failure and success: including product concept and brand optimisation, commercial strategy, initial funding, sales growth funding and working towards the end game and exit strategies.
And I’ve learnt that the entrepreneurial journey can be lonely and confusing at the outset and recognise that many business founders need help, advice, insight and support across a whole raft of disciplines on their journey from product idea to launch – beyond those relating to product and brand creation – and an expertise outside of those offered by product development and creative businesses.
I have an inherent ability to place myself in the position of the consumer and to evaluate potential products, brand identities and designs during the creation stages – carefully exploring each and every element of the product, brand and packaging communication as a consumer would experience them in real time – and identifying criteria for leverage.
And as inventor and founder of a number of my own, fledgling brands (take a look at eddie.stableford.com) including, Street Food Box and Suolo, I’ve walked the walk as well as talked the talk and have a real understanding of the challenges faced by entrepreneurial business owners.
I build strong, partner relationships with my clients though, positivity, energy, passion and commitment and enthuse them to best express their idea and then enhance it with my knowledge and end-to-end project expertise – bringing it to life by advising and guiding – and using my extensive network of specialist partners to provide customised resource only as and when needed, providing a least-cost solution.
And by challenging and questioning the potential for success of a concept, I ensure costly errors are avoided at the get-go, providing much needed impartial advice supported by my extensive knowledge and understanding of the food and drink sector.
After all, there is no merit in investing in an idea if it doesn’t have the intrinsic potential to deliver a consistent, profitable, revenue stream. You may believe there is a gap in the market but we need to determine is there a market in the gap!
So I won’t pull any punches and you can expect me to robustly challenge your thinking as only by doing do so can we create a successful product and brand together – and the thrill I get from helping my clients achieve their goals is the best reward for the total commitment I give to each and every project and I’m very proud of their kind testimonials.
“It has been my privilege and pleasure to work with Eddie Stableford in constructing and expanding my brand. He was not only attentive to details but understood the intrinsic values of a brand. I was struck by Eddie’s sensitivity to various nuances and his awareness of the emotive dimension of food. His advice and work on creating my brand was invaluable. Frankly, I know that I could not have done it without his wise counsel.”
Ken Hom, BBC TV presenter and author.
And you can watch a brief film about how Ken was instrumental in introducing UK households to Chinese cooking here.
“Eddie worked with me in taking my range of chutneys, marinades and sauces from the kitchen of the Michelin Star Tamarind Restaurant to the shelves of Sainsbury’s. He had a fantastic instinct for capturing and recreating the very essence of my products and worked tirelessly to authentically replicate them for retail. He was also great fun to work with.”
Atul Kochhar, Michelin star chef and investor on BBC2, My Million Pound Menu.
(You can see more testimonials here.)
And as mentor, non-exec board director and business advisor to Virgin Start-Up, Be The Business and Enterprise Nation respectively, I have supported many businesses at the start of their journey or in scale-up phase.
Take a look at I Want to Launch a New Food Idea But Need Expert Help for an insight into the detailed and bespoke approach I take for every project.
And if you’d like to have a chat about how I can help you with the development or launch of your new food or drink product or how I provide support, advice and guidance to invigorate existing brands, I’d be delighted to hear from you.
