Founded in 1967, the Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. We advocate rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession. PRSSA is made up of nearly 7,000 students and advisers organized into 325 plus Chapters in the United States, Argentina, Colombia and Peru. We are headquartered in New York City, and led by a National Committee of PRSSA and PRSA members. We have a rich history of support from our parent organization, the Public Relations Society of America (PRSA), which offers professional development, networking opportunities and news.
Thank you for nominating your Chapter for the PRSA 2023 Chapter Diversity, Equity and Inclusion Award. These awards are given to Chapters that best embody and demonstrate key values in diversity, equity and inclusion, and contribute to advancing diversity as shown by their submissions. These awards recognize their local efforts, as well as provide further support for continued achievements at the Chapter level.
Up to three Chapters may be recognized:
• By being featured on the PRSA DEI web page,
• By participating in PRSA National Diversity, Equity and Inclusion Committee initiatives (presentations, webinars, social media chats, social media events, etc.),
• Through monetary awards ( $300 for first place, $200 for second and $100 for third.
The application includes responses that outline:
1.) your Chapter's definition of diversity, equity and inclusion
2.) your Chapter’s achievements in supporting and promoting diversity, equity and inclusion.
The application process follows PRSA’s Silver and Bronze Anvil Awards using the RPIE (Research, Planning, Implementation and Evaluation) model.
Entries MUST include:
• Research: Summarize the primary and secondary research used to identify the opportunities to promote DEI by and within the Chapter.
• Planning: Describe the program’s overall goal, purpose, and/or intended result. Identify the target audience(s), measurable objective(s) and the specific time period. Describe the strategies, tactics and budget and its application to the program. Entries are not judged on budget size, but on the best use of the available budget.
• Implementation: Describe the elements or components, the techniques used, the strategies or tactics undertaken, how the program meets the objectives and how it addresses the audience(s).
• Evaluation/Results: Demonstrate how the program met or exceeded its original measurement methods when available and appropriate to the entry. Media impression figures are not recommended as the sole quantitative measurement.
Chapters are encouraged to include supporting documentation/best practice details that further highlight your Chapter's diversity, equity and inclusion programming in support of your submission.
CRITERIA: To apply for this award, your Chapter must have:
• Initiated and/or maintained a diversity, equity and inclusion program between July 1, 2023, and June 30, 2024.
• Demonstrated a significant contribution toward diversity, equity and inclusion.
Award entries are due by 5 p.m. Eastern on Friday, August 16, 2024.
Award recipients will be notified in early September.