Author: Stuart Mitchell

Yorkshire & London Students Triumph in CIM’s Global Marketing Challenge, The Pitch

Stuart Mitchell

The Chartered Institute of Marketing has announced AdEd from King’s Business School, King’s College London, and Paws and Claws Crew from the University of York, as the undergraduate and postgraduate winners of its global student marketing competition, The Pitch. Now in its fourteenth year, The Pitch saw students from leading UK and international universities compete to respond to a real-life marketing challenge, in a bid to win the title of ‘Marketers of the Future’. The competition aims to equip students for a professional role in marketing, empowering them to drive…

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WMO report documents spiralling weather and climate impacts

Stuart Mitchell

The clear signs of human-induced climate change reached new heights in 2024, with some of the consequences being irreversible over hundreds if not thousands of years, according to a new report from the World Meteorological Organization (WMO), which also underlined the massive economic and social upheavals from extreme weather.  Key messages Key climate change indicators again reach record levels Long-term warming (averaged over decades) remains below 1.5°C Sea-level rise and ocean warming irreversible for hundreds of years Record greenhouse gas concentrations combined with El Niño and other factors to drive…

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ICCO World PR Report Reveals AI, Strategic Consulting, and Ethical Leadership as Key Industry Priorities

Stuart Mitchell

The ICCO World PR Report 2024-2025 has officially launched, offering a comprehensive overview of the key trends, challenges, and opportunities shaping the global PR industry. This year’s findings underscore AI adoption, reputation management, geopolitical influence, and ethical leadership as defining factors for PR professionals navigating an evolving communications landscape. Produced annually by ICCO, the report gathers insights from senior PR leaders worldwide, providing valuable data on growth, investment, talent retention, measurement, and emerging digital trends across different regions. This year’s research finds a global industry confident in its resilience despite…

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Global Water Challenge and Cargill Improve Clean Water Access for 150,000 People in Water-Stressed Regions

Stuart Mitchell

Cargill and Global Water Challenge (GWC) recently announced an important milestone of improving access to safe drinking water for more than 150,000 people through their Cargill Currents partnership. Spanning five continents, Cargill Currents’ achievements demonstrate the power of strategic partnerships and collective action in addressing critical issues in water-stressed regions. Cargill Currents, a joint initiative of Global Water Challenge and Cargill, tackles water challenges in priority communities through adaptable solutions tailored to local needs. The partnership supports Cargill’s global ambition to enable a water positive impact in its operations, supply…

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ASA – In-app ads that harmfully objectify women: findings revealed

Stuart Mitchell

The ASA/CAP have released a post called: In-app ads that harmfully objectify women: findings revealed. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’ve published a report providing a unique insight into the online supply pathway of in-app ads which harmfully objectify women. It is the first time the ASA has undertaken systematic monitoring of ads in mobile apps.  We found relatively few instances of…

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