Bodyform & Libresse launch #bloodnormal Campaign
Leading global feminine care brand Bodyform (in the UK) & Libresse (rest of Europe) continues its mission to break down period taboos with the launch of #bloodnormal. In a world-first, the brand launches a global film which features the experience of periods, and period blood, openly and honestly in an attempt to normalise periods in mainstream culture. The Brand identified that periods are largely absent from mainstream culture and is leading the way to add positive period representation to the cultural map. The #bloodnormal film, created by AMV BBDO, follows … Continue reading Bodyform & Libresse launch #bloodnormal Campaign
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