Keep New Zealand Beautiful (KNZB) has launched an anti- litter campaign, fronted by a boisterous character named Mama Nature to celebrate Kiwis doing the right thing when it comes to disposing rubbish. KNZB saw a need for a new litter reduction campaign after its volunteers collected enough rubbish to fill 120 rugby fields with litter reaching half a metre in height from just one week-long clean up week. The campaign also aims to tackle new research revealed by KNZB showing the top items littered in public places by New Zealanders, … Continue reading Keep New Zealand Beautiful launches new campaign to tackle litter