Monash University and Y&R Melbourne have launched Sip Safe, a simple wristband that helps protect young people against drink spiking. In a sidestep from the traditional client-agency relationship, this initiative sees an innovative product being launched by Y&R Melbourne in collaboration with Monash University. The product is Sip Safe, a simple wristband that helps protect young people against drink spiking. Designed for widespread use across festivals, events, bars, nightclubs and other venues where patrons are already accustomed to using wristbands, Sip Safe is equal parts utility, education and deterrent for … Continue reading Monash University and Y&R Melbourne launch Sip Safe