New Baby Dove Campaign states “There are no perfect mums, just real ones”

Baby Dove, the new range of baby care products from Dove, is on TV now as part of a substantial £8m marketing investment which also includes in-store, PR and digital activity. The brand launch is the biggest Personal Care innovation from Unilever this year.  The advert, created by Ogilvy, features a voiceover set to a tailored version of the Kipling poem ‘If’, and shows the reality of mums going about their day with their babies – the ups and the downs. It ends with the line “There are no perfect … Continue reading New Baby Dove Campaign states “There are no perfect mums, just real ones”