Marketing doesn’t always have the best reputation – and in the past that’s often been well deserved – but here’s a short list of six things you can do to help make your company and marketing strategies more ethical. Be honest Probably the main thing within ethical marketing is to be honest – it seems like such an obvious thing to say but marketing has not always had a great reputation for telling the truth. It’s important to concentrate on the positives rather than exaggerate or lie. Whole campaigns, even … Continue reading Six ways you can make your marketing more ethical