Tag: Marketing in the Time of COVID-19

Interview with Martin Cozens, Managing Director of Banc Digital – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Martin Cozens, Managing Director of Banc Digital, a digital marketing agency based in Old Trafford, Manchester. Over the past decade, Banc Digital have grown from a team of two huddled in the corner of another business’ office to a thriving agency of 30+ specialising in web dev, organic search, paid search and content creation. Banc Digital work across a broad range of B2B and B2C industries, helping small businesses grow their web presence and large multinationals maximise…

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ICAS & EASA Publish Report on Advertising Self-Regulation in times of COVID-19 – Marketing in the time of covid-19

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) and the European Advertising Standards Alliance (EASA) released a report today on Advertising Self-Regulation in times of the COVID-19 pandemic. The report provides an insight into the challenges and actions taken by the ICAS and EASA Self-Regulatory Organization (SRO) members since the start of the pandemic. All SROs needed to adapt the way they operate to protect first and foremost their employees and follow the legal measures in place to combat the spread of the virus. At the same time, they ensured that essential…

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ASA – Trends in ad complaints during lockdown – a review – Marketing in the time of Covid-19

Stuart Mitchell

The ASA/CAP have released a post called: Trends in ad complaints during lockdown – a review. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Unlocking our ad complaints As the phased easing of lockdown restrictions begins and we all look tentatively ahead, we’ve reviewed the complaint cases we received during the peak of the health crisis to see whether and how consumer concerns changed.…

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Interview with Bryan Martins, Category and Marketing Director of Wessanen UK – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Bryan Martins, Category and Marketing Director of Wessanen UK. Wessanen UK create healthier, sustainable products, empowering people to make better choices both for themselves and for our planet. They are a B Corp® Certified business and very proud of their four pioneering brands in the UK and their positions within expanding market segments:  Clipper TeasClipper Teas is the world’s largest Fairtrade tea brand, producing an extensive variety of organic and Fairtrade teas and coffees, from everyday blends…

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Interview with Jacqueline Bourke Head of EMEA, Creative Insights at iStock by Getty Images – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Jacqueline Bourke, Head of EMEA, Creative Insights at iStock by Getty Images. Founded in 2000, iStock created the crowd-sourced stock industry and became the original source for user-generated stock photos, vectors and illustrations, and video clips. For more than 15 years, they’ve given theirartists a platform to make money with their passions by licensing their stock content to businesses and individuals around the world for use in a wide variety of projects. iStock remain an industry leader…

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