Brazilian Agency SOKO Debuts New Impact Unit And Sign A Pledge With UN Women’s Initiative Unstereotype Alliance

SOKO, the Cannes Lions Award-winning Brazilian independent agency, is unveiling its new unit and methodology, Walk, to showcase its unique creative approach in combating persistent, negative imagery in marketing messages as part of its work with Unstereotype Alliance Brazil Chapter. The commitment is signed during the mission to the Unstereotype Alliance Global Members Summit in New York City, from February 14 to 15, 2024. The Unstereotype Alliance Global Member Summit is hosted annually by Unstereotype Alliance, an initiative convened by UN Women, the United Nations´ specialized entity for gender equality…

Read More

Gender Lens Investing reshaping financial landscapes

A report focused on advancing gender equality through impact investing and sustainable finance was released. ‘Empowering women, building sustainable assets: Strengthening the depth of gender lens investing across asset classes’ was prepared by UN Women, in collaboration with Politecnico di Milano (TIRESIA project), Phenix Capital Group and Bocconi University – Axa Research Lab on Gender Equality. The report explores the Gender Lens Investing (GLI) market through quantitative and qualitative analysis. The GLI approach places gender equality at the centre of investment decisions with the aim of reducing gender inequality through…

Read More

International Women’s Day 2024: ‘Invest in women: Accelerate progress’

In a world facing multiple crises that are putting immense pressure on communities, achieving gender equality is more vital than ever. Ensuring women’s and girls’ rights across all aspects of life is the only way to secure prosperous and just economies, and a healthy planet for future generations.   One of the key challenges in achieving gender equality by 2030 is an alarming lack of financing with a staggering USD 360 billion annual deficit in spending on gender-equality measures.   The time for change is now! Join us on 8 March 2024…

Read More

New report shows how feminism can be a powerful tool to fight climate change

By 2050, climate change may push up to 158 million more women and girls into poverty and see 236 million more face food insecurity. The climate crisis fuels increases in conflict and migration, as well as exclusionary, anti-rights political rhetoric targeting women, refugees, and other vulnerable groups. Those dire trends—and ways to reverse them—are charted in a new report by UN Women titled “Feminist climate justice: A framework for action”.  New report shows how feminism can be a powerful tool to fight climate change   Image During a demonstration in…

Read More

Less than 1 per cent of aid spending targets gender-based violence, according to new reports

In 2022, countries around the world spent USD 204 billion in overseas development assistance—of that sizable sum, only one-fifth of one per cent was spent on reducing gender-based violence. That’s according to “What Counts? The state of funding for the prevention of gender-based violence against women and girls”, a new report by the UN Women partners the Equality Institute and the Accelerator for GBV Prevention, working together under the Collective Commitment with the Generation Equality Action Coalition on GBV. Less than 1 per cent of aid spending targets gender-based violence,…

Read More