Ocean and Vodafone unveil Marble Arch advertising sleeve

Ocean has unveiled a new purpose built advertising sleeve surrounding London’s iconic Marble Arch as extensive conservation works on the monument get underway. Revenue generated by the out of home advertising wrap will help to support English Heritage’s restoration of the historic landmark. Ocean was awarded planning consent to erect a purpose built advertising cover earlier this year. The installation will be in situ for the period of the works which are due to be completed by late 2024. Vodafone, whose network has been awarded Best in London by European…

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Vodafone calls on UK businesses to donate unwanted devices to Great British Tech Appeal to help bridge digital divide and promote circular economy

Vodafone has launched a drive for more businesses to donate their unwanted devices to its Great British Tech Appeal, to help close the digital divide and promote a more circular economy. Along with Good Things Foundation and their tech refurbishing partner Reconome, The Great British Tech Appeal is a Vodafone initiative that collects unwanted devices, securely refurbishes and reboxes them, adds connectivity and sends them to digitally excluded people, at no cost. Research from Good Things Foundation has shown that there are several barriers preventing businesses from donating old tech.…

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Vodafone delivers more than £100m in ‘social value’ through campaign to bridge digital divide

Vodafone has provided free connectivity, devices and digital training to more than a million people and businesses through its everyone.connected campaign, delivering the equivalent of £108 million* in social value across the UK.  Using a social value measurement tool, known as the TOMs framework, Vodafone has put approximate financial values on its digital inclusion initiatives to quantify the wider value created for the economy and society. The free support it has provided to people and businesses since 2020 includes:   SIMs and devices donated through charities.connected and the Great British Tech…

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Vodafone signs second major solar power purchase agreement in UK, providing energy security and supporting its net zero goals

Vodafone has signed its second major corporate solar power purchase agreement (PPA) in the UK. The deal gives Vodafone UK access to clean, high-quality and affordable renewable electricity for the next 10 years, offering price certainty and improved energy security. Combined with agreements already in place, this new solar PPA means around 44% of the company’s annual energy needs will be fulfilled by UK-based renewable power sources by 2025. It is already the case that, of the grid electricity used by Vodafone in the UK, 100% is from certified renewable…

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Vodafone and WWF announce global partnership

New ‘one million phones for the planet’ programme launched to support circular economy drive. Vodafone and WWF have announced a major global partnership that will support Vodafone’s goals to reduce carbon emissions to ‘net zero’ by 2040, help to eliminate e-waste, and encourage a more circular economy for mobile phones. The partnership launches with a new programme – one million phones for the planet – to help accelerate and refine Vodafone’s circular economy strategy by increasing the number of traded-in, refurbished and recycled devices. Purchasing a refurbished smartphone saves around…

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