Tag: Waitrose

Waitrose reach milestone of 20 million meals for people in need

Stuart Mitchell

Waitrose has diverted the equivalent of twenty million meals worth of surplus food to charities and community groups across the UK through its partnership with charity FareShare. Through our stores, customer fulfilment and distribution centres across the UK, we’re committed to reducing our food waste by redistributing perfectly good to eat surplus to FareShare. It’s in line with our goal to halve food waste in our own operations and supply chains by 2030, and helping customers to do the same*. Alone, the 168 tonnes of food diverted between July and…

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Widespread AI usage outstripping professional skills warns the Chartered Institute of Marketing

Stuart Mitchell

Deployment of Artificial Intelligence (AI) across European marketing companies has dramatically increased in the last 12 months, according to the latest European Marketing Agenda report supported by The Chartered Institute of Marketing (CIM). Carried out annually, the report surveys 1,250 CMOs, identifying their top priorities for the year ahead. Last year AI was not recorded as a key topic, yet it now tops the 2024 table of priorities with 44% selecting it as a top three agenda item, ahead of 40% for Digital Marketing and 38% for Customer Experience Management.…

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Waitrose celebrates no.1* animal welfare standards in relaunched Food To Go range

Stuart Mitchell

Waitrose has relaunched its Food To Go range championing its market leading animal welfare standards and products within the range that have British sourced ingredients with a bold design refresh. Having unveiled its first ever £5 lunchtime meal deal in August last year, the UK supermarket is promoting the use of higher welfare chicken, eggs, beef, lamb and pork in its sandwiches, salads and wraps. The supermarket is no.1 for animal welfare and has a ‘no compromise’ commitment on standards. It doesn’t just reserve high welfare for its premium lines…

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Waitrose and Saatchi & Saatchi launch their first advertising campaign

Stuart Mitchell

Waitrose and Saatchi & Saatchi kick start their new relationship with the launch of a marketing campaign for the new Japan Menyū range.  The campaign which launches on 4th October, has been created by Saatchi & Saatchi and bought by MG OMD, is built on our brand promise of ‘Food to Feel Good About’, and puts our high quality and great tasting products at the heart of the creative, showcasing how the new range can be ‘Good’ for so many of our customers and their busy lives.  One of the…

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Waitrose first to announce leading animal welfare standards across Italian continental meat

Stuart Mitchell

In an industry leading move, Waitrose has announced that all of its own brand Italian continental meat is now produced to the highest animal welfare standards – beating all other supermarkets.  This means shoppers can enjoy Waitrose Parma ham, Mortadella or Prosciutto knowing the Italian animals have lived a life free from confinement, with more room to roam and socialise and with deep straw bedding to root around in.  Traditionally, animal welfare standards for continental meat have lagged behind those of British meats. However, a long term partnership between Waitrose…

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