Tag: WARC

The WARC Media 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for media, is now released.   Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Media 100 Ranking reflects the work that was awarded by the most important global and regional media shows in 2023. The awards tracked are determined by a yearly global panel survey and in consultation with the WARC Rankings Advisory Board. Amy Rodgers, Head of Content, WARC Creative, said: “The WARC Media 100, league tables of…

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The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creative excellence, is now released.  Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Creative 100 Ranking reflects the work that was awarded by the most important global and regional creative shows in 2023. The awards tracked are determined by a yearly global panel survey and in consultation with the WARC Rankings Advisory Board. Amy Rodgers, Head of Content, WARC Creative, said: The WARC Creative 100 are league…

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At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights are splintering between broadcast, over-the-top (OTT or streaming) and mobile apps, while social platforms are rising in importance for fans. Sports media in the era of fragmentation, WARC Media’s latest Global Advertising Trends report, examines sport’s new media landscape, the challenges and opportunities for brand advertisers and how rights holders plan to sustain the economics of sport in the years ahead.  Alex Brownsell, Head of Content, WARC Media, says: “Sport is…

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Each year, WARC tracks the results of the top regional and global award shows for creativity and effectiveness for the WARC Rankings, the ultimate benchmark for marketing. Using the results data from between 2015 and 2022, WARC has assessed the health of creativity to establish how often creative work is also effective.  The study reveals that of the 5,000+ creatively awarded campaigns analysed, 42% of highly creative ideas (those ranked in the WARC Creative 100) are subsequently awarded for effectiveness, compared to 20% for all creatively awarded ideas.  Amy Rodgers,…

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