Some of the biggest brands in the US pulled hundreds of millions of dollars of advertising from Google and YouTube last night as the scandal over extremist content reached the internet giant’s home country.
Last night Johnson & Johnson, the US pharmaceutical multinational, became the latest brand to pull its advertising from YouTube. Verizon, the mobile phone operator and fifth- largest US advertiser, AT&T, the world’s largest telecoms company, Enterprise, the world’s biggest car rental company and GSK, the British pharmaceutical company with a strong US presence, all suspended advertising on Google’s video platform after The Times discovered that they were promoted next to extremist content.
More than 250 organisations including the British government, Toyota, Tesco and McDonald’s have already stopped UK advertising on YouTube
