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Global Marketer Week

Toronto, 14-17 May 2024

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This is Global Marketer Week 2024

  1.    Marketers at major multinationals say input from policy professionals is more relevant than ever

    Marketers at major multinationals say input from policy professionals is more relevant than ever

    Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…

    Read more about "Marketers at major multinationals say input from policy professionals is more relevant than ever"
  2.    WFA adds five new faces to global leadership team

    WFA adds five new faces to global leadership team

    WFA has bolstered its leadership team with five new business leaders joining its Executive Committee.

    Read more about "WFA adds five new faces to global leadership team"
  3.    L’Oréal and Adweek complete Global Marketer Conference speakers

    L’Oréal and Adweek complete Global Marketer Conference speakers

    Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and…

    Read more about "L’Oréal and Adweek complete Global Marketer Conference speakers"
  4.    AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week

    AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week

    This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…

    Read more about "AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week"
  5.    2024 Global Marketer Conference to focus on becoming better brands

    2024 Global Marketer Conference to focus on becoming better brands

    How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…

    Read more about "2024 Global Marketer Conference to focus on becoming better brands"
  6.    “We’re going to have to be amazingly humble”
    Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

    Read more about "“We’re going to have to be amazingly humble”"

Popular articles

L’Oréal and Adweek complete Global Marketer Conference speakers

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This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers

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WFA refreshes Asia Advisory Board

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WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

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Navigating the Complexity of Marketing Capability Measurement

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  1.    AI Community meeting overview (April 2024)
    Digital policyAI

    AI Community meeting overview (April 2024)

    Overview of the AI Community meeting held remotely on 24 April 2024.

    Read more about "AI Community meeting overview (April 2024)"
  2.    This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
    Digital policyAI

    This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI…

    Read more about "This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers"
  3.    WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

    In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…

    Read more about "WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal"
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WFA videos & webinars

WFA – the only global network for senior marketers

WFA Global Marketer of the Year 2023 winner, Asmita Dubey

Morgan Flatley, McDonald's: WFA Global Marketer of the Year 2023 shortlist interview

Aude Gandon, Nestlé: WFA Global Marketer of the Year 2023 shortlist interview

Asmita Dubey, L’Oréal: WFA Global Marketer of the Year 2023 shortlist interview

Marcel Marcondes, AB InBev: WFA Global Marketer of the Year 2023 shortlist interview

Lisa McKnight, Mattel: WFA Global Marketer of the Year 2023 shortlist interview

One year of WFA Forum Connect

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  1.    Marketers at major multinationals say input from policy professionals is more relevant than ever

    Marketers at major multinationals say input from policy professionals is more relevant than ever

    Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…

    Read more about "Marketers at major multinationals say input from policy professionals is more relevant than ever"
  2.    WFA adds five new faces to global leadership team

    WFA adds five new faces to global leadership team

    WFA has bolstered its leadership team with five new business leaders joining its Executive Committee.

    Read more about "WFA adds five new faces to global leadership team"
  3.    L’Oréal and Adweek complete Global Marketer Conference speakers

    L’Oréal and Adweek complete Global Marketer Conference speakers

    Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and…

    Read more about "L’Oréal and Adweek complete Global Marketer Conference speakers"
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WFA's #BetterMarketing Pod

Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon

#BetterMarketingPod 2023 key learnings with David Wheldon

How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo

What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo

WFA #BetterMarketingPod with David Wheldon | Episode #28: Alberto Levy, Grupo Bimbo

WFA #BetterMarketingPod with David Wheldon | Episode #27: Nick Clegg, Meta

WFA #BetterMarketingPod with David Wheldon | Episode #26: Raja Rajamannar, Mastercard

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Our upcoming events

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  1. National Associations Council

    Toronto Canada

    17 May 2024

  2. National Associations Council (virtual)

    Toronto Canada

    17 May 2024

  3. There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.

    More information Register for this meeting

  4. In-House Forum

    30 May 2024

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

  5. External meeting: ProcureCon Marketing Europe 2024

    London United Kingdom

    04 Jun 2024

    We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London. 

    More information Register for this meeting

  6. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

About WFA

We are the only global network for marketers

We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.

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