The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Asia Pacific
Client
Title
Category
Award
Points
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: CMO Pencil
Points: 90.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Best of Creative Effectiveness
Points: 90.00
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Best of Film & Video
Points: 90.00
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Best of Social Media
Points: 67.50
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok Client: Dairy Plus Co., Ltd./Dutchie Category: Long Form Video / Single
Points: 45.00
A Silent Frown
Agency: DDB Mudra Group / Mumbai Client: Charlie Chaplin Foundation Category: Editorial / Books
Points: 45.00
Beautiful Mutations
Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Posters / Series
Points: 45.00
Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney Client: Lion, Furphy Category: Out of Home / Brand Installations
Points: 45.00
THE TOKYO TOILET
Agency: The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd. Client: The Nippon Foundation Category: Spatial Design / Architecture
Points: 45.00
walk, walk,
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards 75th Anniversary Category: Craft / Art Direction
Points: 45.00
A Long Tunnel of 3 years of hardship
Agency: DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Points: 45.00
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Mobile Gaming
Points: 45.00
Critical Core
Agency: Dentsu Creative / Hong Kong Client: Game to Grow / Critical Core Tabletop RPG Game Category: Use of Gaming as a Tool
Points: 45.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Craft / Art Direction
Points: 45.00
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Series
Points: 45.00
Contact Lens
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Points: 45.00
Left and Right
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Points: 45.00
The Battle
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Points: 45.00
The Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Points: 45.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Multi-Region or Market / Non-Profit / Charity
Points: 45.00
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo Client: Suntory Holdings Limited Category: Visual Craft / Visual Effects
Points: 45.00
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia Client: Samsung Category: Targeted Video / Online
Points: 45.00
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: Craft / Writing
Points: 45.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Integrated Campaign
Points: 45.00
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Integrated PR Campaign
Points: 45.00
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Social Channel / Multi-Platform
Points: 33.75
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Physical Products
Points: 22.50
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 22.50
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Use of Technology
Points: 22.50
MOCA
Agency: R/GA Australia Client: Museum of Chinese in Australia Category: Brand Identity / System
Points: 21.00
Summer Never Sleeps
Agency: Special / Auckland + Scoundrel / Sydney Client: Kathmandu Category: Use of Licensed Music
Points: 21.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Craft / Use of Technology
Points: 21.00
The New fu lu shou
Agency: Day Day Up Design Consultancy Client: Day Day Up Design Consultancy Category: Craft / Illustration
Points: 21.00
Knock Knock
Agency: Cheil Worldwide / Seoul Client: Korean National Police Agency Category: Customer Experience / CX
Points: 21.00
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Gaming / Mobile
Points: 21.00
The Five Great Mountains of China
Agency: Centre Design / Zhongshan Client: Caobu Public Library Category: Craft / Typography
Points: 21.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Events / Hybrid
Points: 21.00
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound Client: Partners Life Category: Branded Content
Points: 21.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Multicultural Impact
Points: 21.00
Until Then
Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney Client: NRMA Insurance Category: Cinematography / Series
Points: 21.00
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai Client: P&G India / Ariel Category: Single Region or Market / Consumer / Brand
Points: 21.00
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne Client: Virgin Australia Group Category: Integrated Campaign
Points: 21.00
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Points: 21.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Digital & Online
Points: 21.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India Client: Oreo India Category: Integrated Campaign
Points: 21.00
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Craft / Use of Technology
Points: 10.50
Perk Disclaimers
Agency: Ogilvy Mumbai / India Client: Cadbury Perk Category: Low Budget
Points: 9.00
A Fire Inside
Agency: FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney Client: NRMA Insurance Category: Craft / Art Direction
Points: 9.00
4th Guanzhong Mangba Arts Festival
Agency: another design / Guangzhou Client: Guanzhong Mangba Arts Festival Category: Brand Identity / System
Points: 9.00
BECOMING — BIFT 2022
Agency: mintbrand / beijing Client: BIFT Category: Editorial / Books
Points: 9.00
Client:
Skinny
Title:
Phone It In
Category:
CMO Pencil
Award:
2023 CMO Pencil CMO Pencil
Points:
90.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Best of Creative Effectiveness
Award:
2023 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Best of Film & Video
Award:
2023 Film & Video Best of Discipline Pencil
Points:
90.00
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Best of Social Media
Award:
2023 Social Media Best of Discipline Pencil
Points:
67.50
Client:
Dairy Plus Co., Ltd./Dutchie
Title:
Love Your Gut
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Editorial / Books
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Posters / Series
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Lion, Furphy
Title:
Furphy What the truck?!
Category:
Out of Home / Brand Installations
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
The Nippon Foundation
Title:
THE TOKYO TOILET
Category:
Spatial Design / Architecture
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
THE HOKKOKU SHIMBUN
Title:
A Long Tunnel of 3 years of hardship
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Mobile Gaming
Award:
2023 Gaming Gold Pencil
Points:
45.00
Client:
Game to Grow / Critical Core Tabletop RPG Game
Title:
Critical Core
Category:
Use of Gaming as a Tool
Award:
2023 Gaming Gold Pencil
Points:
45.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Television & VOD / 31-60 Seconds - Series
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Monde Nissin / Voiz
Title:
Contact Lens
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Monde Nissin / Voiz
Title:
Left and Right
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Monde Nissin / Voiz
Title:
The Battle
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Monde Nissin / Voiz
Title:
The Eyes
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Multi-Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Visual Craft / Visual Effects
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Samsung
Title:
Flipvertising
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Skinny
Title:
Phone It In
Category:
Craft / Writing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Consent Labs
Title:
Classify Consent
Category:
Integrated PR Campaign
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
33.75
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Physical Products
Award:
2023 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Gold Pencil
Points:
22.50
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Use of Technology
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
22.50
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Brand Identity / System
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Kathmandu
Title:
Summer Never Sleeps
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Day Day Up Design Consultancy
Title:
The New fu lu shou
Category:
Craft / Illustration
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Customer Experience / CX
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Gaming / Mobile
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Caobu Public Library
Title:
The Five Great Mountains of China
Category:
Craft / Typography
Award:
2023 Print & Promotional Silver Pencil
Points:
21.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Partners Life
Title:
Last Performance
Category:
Branded Content
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Multicultural Impact
Award:
2023 Cultural Driver Silver Pencil
Points:
21.00
Client:
NRMA Insurance
Title:
Until Then
Category:
Cinematography / Series
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Single Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Integrated Campaign
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Digital & Online
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Craft / Use of Technology
Award:
2023 Health & Wellness Silver Pencil
Points:
10.50
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Low Budget
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
NRMA Insurance
Title:
A Fire Inside
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Guanzhong Mangba Arts Festival
Title:
4th Guanzhong Mangba Arts Festival
Category:
Brand Identity / System
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
BIFT
Title:
BECOMING — BIFT 2022
Category:
Editorial / Books
Award:
2023 Design Bronze Pencil
Points:
9.00
