The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Still Fresh. Never Frozen.
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Penta Pencil
Points: 150.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Cultural Driver
Points: 90.00
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Best of Film & Video
Points: 90.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Public Relations
Points: 90.00
NPC
Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Short Form Video / Series / Episodic
Points: 45.00
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok Client: Dairy Plus Co., Ltd./Dutchie Category: Long Form Video / Single
Points: 45.00
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg Client: Ohhh! foundation Category: Editorial / Digital Publications
Points: 45.00
NPC
Agency: Grey / London Client: Pringles/Kellogg's Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.00
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles Client: Activision Category: Game Marketing
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
Points: 45.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Public Relations
Points: 45.00
Appbulance
Agency: Ogilvy / La Paz + Soulftware Corporation / La Paz + Sounder Studios / La paz + Makina Films / La Paz Client: Soulftware Corporation Category: Experimental / Internal Projects / R&D
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 45.00
Even More Confusing Times
Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid Client: Burger King Category: Writing / Single
Points: 45.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Popular Culture Impact
Points: 45.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany Client: German Rail Category: Creative Use of Budget
Points: 45.00
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Series
Points: 45.00
Contact Lens
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Points: 45.00
Left and Right
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Points: 45.00
The Battle
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Points: 45.00
The Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Pharma
Points: 45.00
LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid Client: LaLiga Category: Physical Items
Points: 45.00
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín Client: Carulla Category: Experiential / Customer Experience / CX
Points: 45.00
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Client: Burger King Category: Social Media Post / Single
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
Points: 45.00
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín Client: Carulla Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 45.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Events & Experiential
Points: 45.00
The Hornicultural Society
Agency: Ogilvy UK / London Client: Relate Category: Traditional Media Relations
Points: 45.00
The Postponed Day
Agency: Grey Argentina / Buenos Aires Client: LALCEC Category: Traditional Media Relations
Points: 45.00
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Customer Experience / CX
Points: 45.00
Have a Word
Agency: Ogilvy UK / London Client: Mayor of London Category: Craft / Storytelling
Points: 45.00
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia Client: Samsung Category: Targeted Video / Online
Points: 22.50
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City Client: Telefonica Movistar Category: Long Form Video / Single
Points: 21.00
Alma - Christmas Always Finds Its Way
Agency: PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Single
Points: 21.00
NPC
Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Brand Partnerships
Points: 21.00
LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid Client: LaLiga Category: Promotional / Physical Items
Points: 21.00
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic Client: AB InBev Category: Craft / Art Direction
Points: 21.00
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi Client: Roto & Kenya Ministry of Health Category: Craft / Illustration
Points: 21.00
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Ecommerce
Points: 21.00
The Art of Self Examination
Agency: DAVID / Buenos Aires Client: MACMA Category: Experiential / Immersive / Events
Points: 21.00
The Hornicultural Society
Agency: Ogilvy UK / London Client: Relate Category: Design / Packaging
Points: 21.00
McDonald’s Jingle Board
Agency: Scholz & Friends Client: McDonald’s Category: Billboards & Transit / Series
Points: 21.00
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Creative Effectiveness / CSR
Points: 21.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany Client: German Rail Category: Television & VOD / 31-60 Seconds - Single
Points: 21.00
Even More Confusing Times
Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid Client: Burger King Category: Television & VOD / Over 60 Seconds - Single
Points: 21.00
Client:
Wendy's
Title:
Still Fresh. Never Frozen.
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Cultural Driver
Award:
2023 Cultural Driver Best of Discipline Pencil
Points:
90.00
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Best of Film & Video
Award:
2023 Film & Video Best of Discipline Pencil
Points:
90.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Public Relations
Award:
2023 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Dairy Plus Co., Ltd./Dutchie
Title:
Love Your Gut
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Editorial / Digital Publications
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Activision
Title:
Scratchboards
Category:
Game Marketing
Award:
2023 Gaming Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Public Relations
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
Soulftware Corporation
Title:
Appbulance
Category:
Experimental / Internal Projects / R&D
Award:
2023 IP & Product Design Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Even More Confusing Times
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Gold Pencil
Points:
45.00
Client:
Dove
Title:
Toxic Influence
Category:
Use of Technology
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Creative Use of Budget
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Television & VOD / 31-60 Seconds - Series
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Monde Nissin / Voiz
Title:
Contact Lens
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Monde Nissin / Voiz
Title:
Left and Right
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Monde Nissin / Voiz
Title:
The Battle
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Monde Nissin / Voiz
Title:
The Eyes
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Dove
Title:
Toxic Influence
Category:
Cinema Advertising
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Pharma
Award:
2023 Pharma Gold Pencil
Points:
45.00
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Carulla
Title:
The Fresh System
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Duet Delivery
Category:
Social Media Post / Single
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Carulla
Title:
The Fresh System
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Events & Experiential
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Relate
Title:
The Hornicultural Society
Category:
Traditional Media Relations
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
LALCEC
Title:
The Postponed Day
Category:
Traditional Media Relations
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Burger Glitch
Category:
Customer Experience / CX
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Mayor of London
Title:
Have a Word
Category:
Craft / Storytelling
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Samsung
Title:
Flipvertising
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Gold Pencil
Points:
22.50
Client:
Telefonica Movistar
Title:
Shout
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Promotional / Physical Items
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
AB InBev
Title:
We are living offerings
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Roto & Kenya Ministry of Health
Title:
Lesso Lessons
Category:
Craft / Illustration
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Burger Glitch
Category:
Ecommerce
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
MACMA
Title:
The Art of Self Examination
Category:
Experiential / Immersive / Events
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00
Client:
Relate
Title:
The Hornicultural Society
Category:
Design / Packaging
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Mayor of London
Title:
Have a Word
Category:
Casting
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Dove
Title:
Reverse Selfie
Category:
Creative Effectiveness / CSR
Award:
2023 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Even More Confusing Times
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
