Fundraising Fitness Report | Dreamscape Solutions
Dreamscape Solutions
Fundraising Analytics

Download the 2024 FFT Annual Report.

2024 FFT Report

We analysed more than 21 million donations totalling £1.6 billion to produce this report.

Based on transactional data, this is the most comprehensive analysis of fundraising KPIs and giving trends available to NFP professionals.
This year’s report includes a new “Growth Accelerator” section that identifies the key characteristics differentiating charities that experienced gains (across income and supporter numbers) from charities that suffered losses.
Features from this years report!
  • 89% of gifts were less than £100
  • 1% of gifts were between £1k and £5k
  • 44% of income was from new donors
  • 35% of income was from regular donors

Proudly supported by:

Hospice UK

Special thanks to the charities that have taken part in the Fundraising Fitness Test since 2017. Without their support this report would not be possible.

Accord Hospice, Ardgowan Hospice, Ayrshire Hospice, Blythe House, Cancer Fund For Children, Claire House Children’s Hospice, Compton Care, Dorothy House, Farleigh Hospice, Forget Me Not Children’s Hospice, Haven Refuge, Heart of Kent Hospice, Highland Hospice, Hospice in the Weald, Hospice Isle of Man, HospiceCare North Northumberland, Jessie May Children’s Hospice at Home, Katherine House, Keech Hospice, Kemp Hospice, Kirkwood Hospice, LOROS Hospice, Myeloma UK, Norfolk Hospice, North West Air Ambulance, Oakhaven Hospice, The Prince & Princess of Wales Hospice, Pendleside Hospice, Primrose Hospice, Prince of Wales Hospice, Prospect Hospice, Rossendale Hospice, Rowcroft Hospice, Sobell House, St Clare House, St Cuthberts, St Elizabeth Hospice, Hospice of St Francis, St Gemma’s Hospice, St Helena, St Joseph’s, St Leonards, St Luke’s (Sheffield), St Mary’s Hospice, St Nicholas Hospice, St Peter’s Hospice, St Rocco’s, St Teresa, St Wilfred’s (Eastbourne), St Wilfrids (Chichester), Teeside Hospice, Thames Hospice, Tynedale Hospice, Wakefield Hospice, Naomi House & Jack’s Place, Willow Wood Hospice.

Discover the Fundraising Fitness Test