Spotlight: US
About this series
The WARC Spotlight US series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.
Latest Spotlight: How brands can prepare for a contentious political year
Helps marketers navigate the tricky political landscape. Deep-dive into:
- Navigating the Red state/Blue state divide
- Attitudes versus action
- Protecting brand equity during a crisis
Deep-dives
How a brand crisis plays out in Red states vs. Blue states
Authors Michael Reh, Kraig Schulz, and Ken Favaro
Company BERA
US Ad Trends: Political advertising in a complex election cycle
Author Stephen Whiteside
Company WARC
Searching for the Angel’s Cocktail: How storytelling in political campaigns beats rationality, and what that reveals about connecting with consumers
Author Stephen Lampert
Company Accenture Song
Voting for “Us”: Tribalism takes over US politics
Author Dr Marcus Collins
Company University of Michigan
How brands can ride out the coming US political storm: The election will rupture the media landscape – here’s what marketers can do about it
Author Robert Jackson
Company Initiative
More Spotlights
Working with Generative AI in America
October 2023
Beyond the buzz, what are US marketers learning about Gen AI?
The upfronts – what they mean in 2023
May 2023
How a US advertising fixture is responding to the changing media landscape
It’s time to talk about marketing effectiveness
March 2023
A distinctly American look at marketing effectiveness
Solving the puzzle of retail media
November 2022
Examining retail media’s past, present and future
Consumers drive automotive toward change
July 2022
Experience, discovery and the changes in the industry
For QSR brands, a menu of disruption, digital, and dazzle
March 2022
Navigating a landscape of disintermediation, inflation and digital
DEI in marketing: How it’s progressing – and how it isn't
December 2021
Measuring industry progress, and maintaining momentum
How consumers are wrestling with 2021’s uncertainties
September 2021
Insight into US consumer behavior during an uncertain year
How the pandemic has changed US healthcare marketing
May 2021
Understand the impact of COVID-19 pandemic on US healthcare marketing
Media strategies for a shifting US landscape
March 2021
Learn to understand all the moving parts
Marketing in a polarized nation
January 2021
Taking a stand without causing division