Consumers are steadfast in their desire to prioritize brands that align with their values and, as defined by our Element of Culture, Radical Transparency, demand that brands make their stances on political and social movements clear.
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Joon Park
Joon (they/them) is a Senior Cultural Strategist (and resident Gen Z expert) at sparks & honey, tasked with mining cultural and cross-industry learnings across beauty, tech, and CPG accounts. Their favorite part of working at s&h is forming meaningful relationships with their clients – and more specifically – the first five minutes before every client meeting where those who are early to the call “kiki” amongst themselves while others trickle in.
Of all the ways that the pandemic has disrupted life as we know it, one area is often overlooked is faith and religion. In response to the pandemic, religious leaders all around the world were forced to adapt their approach to worship.
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Lifestyle environmentalism requires us to make more meaningful choices in our daily routines to protect the planet. As revealed by our Element of Culture, Shadow World, there are benign everyday activities that can have unexpected, and often harmful effects to the environment.
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