ASA Launch New guidance launched for social influencers

The ASA/CAP have launched a new guide to help social influencers stick to the rules by making clear when their posts are ads. The Influencer’s Guide has been developed in collaboration with the Competition and Markets Authority (CMA). The Influencer’s Guide is an online resource that aims to help all parties involved in influencer marketing to follow the rules. It includes: What the rules are What the ASA considers to be an ad How to make clear ads are ads What the CMA’s requirements are What happens if someone makes…

Read More

PRCA challenges industry: prove you’re ethical and professional

The Public Relations and Communications Association (PRCA) has unveiled a new campaign challenging practitioners to prove their ethical professionalism by joining the industry’s professional body. Launched at the midpoint of the industry’s global Ethics Month, and running from 12th September to 12th October, 2018, the campaign highlights reasons to join the PRCA as an Individual Member, and challenges practitioners to ‘do the right thing’. The campaign sets out 26 reasons to join the PRCA as an individual member, equating to £3.85 per reason for an annual membership. It also offer…

Read More