The number of lobbyists failing to declare Codes of Conducts on the Government’s lobbying register soared by more than a quarter (28%) between 2019 and 2020, according to a PRCA analysis of entries published by the Office of the Registrar of Consultant Lobbyists (ORCL). The spike follows the Registrar’s decision to clamp down on self-policed codes – a move welcomed by the PRCA in August last year. While the great majority of dedicated lobbying companies declare a PRCA Code, a significant number of legal firms and management consultancies now…
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ASA Advice: A scare you really want to avoid! Our advice for Halloween ads
The ASA have released a post which tells how you about: ‘A scare you really want to avoid! Our advice for Halloween ads’. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With roots in the ancient Celtic festival of Samhain, Halloween is a popular celebration observed, to a greater or lesser extent, by many people throughout the UK. It’s also a good opportunity for…
Read MoreASA Advice: Remember, remember and avoid getting burned this Bonfire Night
The ASA have released a post which tells how you can Remember, remember and avoid getting burned this Bonfire Night. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As Bonfire Night explodes into our calendars once again, ads that include pyrotechnics can set off an increase in complaints to the ASA about the irresponsible depiction of fireworks, sparklers and bonfires. Be a smart Guy…
Read MoreASA Advice: Keeping your ‘Organic’ claims compliant
The ASA have released a post which tells how you can be ‘Keeping your ‘Organic’ claims compliant. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In honour of Organic September, we thought we’d share some advice on the use of the term ‘organic’ in relation to foods and cosmetics. Food glorious food! ‘Organic’ has a specific meaning in the food industry and marketers should…
Read MoreNext Generation Of Marketers Want Job Security Over “Cutting Edge” Brands
New research published by the Chartered Institute of Marketing sheds light on what the next generation of marketers are looking for from their future employers. A survey of young people (17-19-year olds), who have left school or college in the past six months, found that among them, four in ten are interested in a career in marketing. Looking to the future, it is large successful companies, rather than start-ups at the cutting edge or firms delivering a social good, that they most want to work for. These findings suggest that…
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