7 ways marketers should be preparing for the Green Claims Code now

Communications strategist, anti-greenwashing expert, and the guest on our first podcast Sian Conway-Wood has written us a post about the new Green Claims Code. This will be really usefull to marketers and ethical businesses, as will Sian’s Online Masterclass in December. UK companies of all sizes, across industries need to start preparing to better substantiate their sustainability claims, as the Competitions & Markets Authority (CMA) prepares to start enforcing the new Green Claims Code. Marketers, both in agency settings and in-house, should be upskilling in sustainability and preparing to implement…

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Cameron Hume: Net Zero Targets Alone are Not Enough to Encourage ESG Investments

Leading ESG fixed-income investment manager, Cameron Hume, has revealed why simply setting net-zero targets is not enough information for investors wishing to limit their climate risk exposure. In a case study comparing two prominent European utility companies, RWE and E.ON, Cameron Hume identifies that from a risk point of view, the path to achieving a net zero target is as important as the target itself. Investors must consider whether this risk is priced by the market. Analysis of the two companies, their net zero targets and the business transformation required…

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New UN Women Report: What does gender equality look like today?

Progress towards gender equality is looking bleak. But it doesn’t need to. A new global analysis of progress on gender equality and women’s rights shows women and girls remain disproportionately affected by the socioeconomic fallout from the COVID-19 pandemic, struggling with disproportionately high job and livelihood losses, education disruptions and increased burdens of unpaid care work. Women’s health services, poorly funded even before the pandemic, faced major disruptions, undermining women’s sexual and reproductive health. And despite women’s central role in responding to COVID-19, including as front-line health workers, they are…

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Ethical Marketing Podcast – 3 pt 1 – Ben Downing from Havas Media Group on ethics and the future of digital advertising, and so much more

This podcast Stuart is on his own and chats to Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships for Havas Media Group, in an interview which was so interesting and covered so many things that I’ve had to split it in two parts, so I’ll release part 2 next week hopefully! Ben, previously Global Head of Programmatic at Havas, has led the roll out of Havas’ Social Equity Marketplace, and has an interest in all things marketing, ethics and many more things as we discover.     Sites…

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How Do Higher Waves Cause More Ice Clouds? Research Expedition into Arctic Sea Explains

Global warming is causing a rapid decline in sea-ice area, which affects weather patterns and, surprisingly, increases wave height in the Arctic. In a new study, Japanese scientists analyzed data from a 2018 research expedition into Chukchi Sea to demonstrate the peculiar link that exists between organic particles on the ocean surface, tall waves, and the formation of ice-containing clouds. Their results pave the way for more accurate climate change and sea-ice models.  Some of the most well-known and feared aspects of climate change are its potential effects on weather…

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