Sustainability is the fastest-growing purchase consideration

Despite fears of a global recession, there has been significant growth in the number of people making food and drink purchasing decisions based on sustainability, an increase of 25% in the last two years, according to a new report.  While price and quality are still the biggest considerations when grocery shopping, this has declined in the last two years, by 17% for high quality and 10% for low prices.   Consumers are beginning to see the value in paying more for products that are better for the planet with two-thirds (66%) saying they would be willing to pay more for…

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ASA – The Industry Panels that help the ASA and CAP in their regulatory decision making

The ASA/CAP have released a post called: The Industry Panels that help the ASA and CAP in their regulatory decision making. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions…

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Haldane – just 0.5% of lockdown savings likely to be donated to charity

Andy Haldane, Chief Economist of the Bank of England and co-founder of Pro Bono Economics, has today outlined findings from new research into the savings households have amassed over the last year. Haldane has previously identified unleashing households’ huge savings windfall as the one of the keys to turbocharging the UK’s economic recovery from the pandemic. This new research from Pro Bono Economics sets out the scale of the challenge facing the charity sector as it attempts to plug the £10billion funding gap that emerged at the height of the…

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Instagram for kids What do people have to say about it?

Facebook plans to create an Instagram app for children under 13 years old, to provide them with an age-appropriate alternative to its existing and hugely popular photo-sharing app. This report delves into people’s opinions about Facebook’s latest decision to target children as part of their business plans. Facebook’s move to launch an Instagram app for pre-teens has already met with a lot of resistance from various quarters. Over 100 public health groups and experts from around the world have written to Mark Zuckerberg about the platform’s potential negative impact, while…

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Brits are blind to the biodiversity crisis

The loss of biodiversity is said to be one of the biggest crises our planet faces, yet few people are aware of its biggest cause; producing enough food to feed 7.7 billion people on Earth, prompting an urgent call for action in the food industry. According to a new report, only 5% of people said food production or intensive farming gives them most cause for environmental concern, even though one-third of global greenhouse gas emissions comes from food systems. The report also revealed that only a third say they understand…

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