Category: News

Ecosia hits milestone of 250 million trees plan

Stuart Mitchell

On this years Earth Day, Ecosia, the search engine that puts 100% of profits into climate action, reached the milestone of 250 million trees planted worldwide, becoming the world’s largest planter of native trees. Founder Christian Kroll – together with Germany’s Federal Minister for the Environment, Climate Action, Nature Conservation and Nuclear Safety, Carsten Schneider – planted a tree to symbolise the 250 million milestone in front of the German federal parliament, the Reichstag, in Berlin, home of Ecosia’s headquarters.   A global movement rooted in on-ground action Since its…

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Garuda Indonesia, Indomie and BCA are among the leaders in sustainability perceptions in Indonesia

Stuart Mitchell

 Indonesian brands Garuda Indonesia, Indomie and BCA rank highly for sustainability perceptions across the environmental, social and governance pillars according to the Sustainability Perceptions Index 2026 from Brand Finance, the world’s leading brand valuation consultancy. The Sustainability Perceptions Index 2026 reveals which brands are perceived to have the strongest commitment to sustainability globally, the changing role of sustainability in driving demand, and the large amounts of value tied to sustainability for the world’s biggest brands.   Brand Finance data reveals sustainability’s influence as a driver of consumer choice is stabilising across industries globally.…

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85% of Brands ‘Greenhush’ to Avoid Public Scrutiny

Stuart Mitchell

Bombastic green claims are being replaced by a ‘silent crisis’ as new research reveals that 85% of UK organisations have intentionally suppressed their sustainability communications over the past year to avoid scrutiny.  Despite making genuine environmental progress, nearly nine out of ten (89%) leaders fear their sustainability claims will be challenged by regulators or the public in 2026. This is a key finding from the Big Green Fears report, published by B Corp agency The Marketing Pod, which highlights a disconnect between the sustainable actions organisations are taking and the external narrative, even among those with…

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The Ad Council Elects 22 Members to Its Board of Directors

Stuart Mitchell

The Ad Council, the nonprofit behind many of America’s most impactful communications programs that inspire action and accelerate social change, elected 22 members to its Board of Directors yesterday at its biannual Board meeting. Chaired by Rita Ferro, President of Global Advertising at The Walt Disney Company, the Ad Council’s Board of Directors brings together senior leaders from across business, marketing, media and technology. The Board offers critical strategic and financial support, fueling the organization’s mission to address the leading issues facing people in the U.S., including firearm injury prevention,…

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CIPR publishes shortlist for 2026 Excellence Awards

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has announced the shortlist for its annual Excellence Awards, recognising the creativity, value, and impact of the UK’s public relations and communications practitioners. Now in its 42nd year, the prestigious awards will see 145 organisations and professionals compete across 33 categories. This year the In-House PR Team of the Year Award has been split into two categories recognising the best Private Sector Team and the best Not-for-Profit, Public, or Charity Sector Team. Three further new categories also join this year’s awards Change Communications campaign Best…

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