Category: News

In an era of rising scrutiny on green claims, transparency is the trust builder brands can’t afford to ignore

Stuart Mitchell

Consumers are actively seeking products and companies with clear, transparent and verified information on climate commitments, with 66% saying carbon footprint labelling on products is good for consumer choice. Regulators are setting the ground rules for green claims, including in the EU where legislation aimed at empowering consumers will be implemented on 27 March ahead of enforcement starting from 27 September 2026.   In this climate-conscious marketplace, the Carbon Trust’s new ‘Marketer’s guide to carbon footprint labelling’ urges brands to use carbon footprint labelling to build consumer trust, set themselves…

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New ILO data confirm women face higher workplace risks from generative AI than men

Stuart Mitchell

Generative artificial intelligence (GenAI) is reshaping the world of work, with the potential to boost productivity, support job creation and improve job quality, but its impacts are far from gender-neutral. A new research brief from the International Labour Organization (ILO) warns that GenAI is set to affect women’s jobs more than men’s, with female-dominated occupations almost twice as likely to be exposed to the technology. The brief, Gen AI, occupational segregation and gender equality in the world of work, shows that women are disproportionately exposed to GenAI for three main…

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RSPCA announces Professor Ian Jacobs as new chair

Stuart Mitchell

The RSPCA has welcomed Professor Ian Jacobs, a highly experienced leader across the health, education and charity sectors, as its new chair. A lifelong animal lover, Professor Jacobs has devoted his career and voluntary work to improving social welfare and human wellbeing through health and education. He now wants to lend his expertise to advance the cause of animal welfare Professor Jacobs will join Chief Executive Jo Rowland, who took on the CEO role at the 201-year-old charity in December last year, at a critical time for animal welfare. RSPCA…

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Professional bodies join forces to call for renewed commitment to accuracy following IPSO ruling

Stuart Mitchell

The Chartered Institute of Journalists (CIoJ) and the Chartered Institute of Public Relations (CIPR) have issued a joint call for journalists and public relations professionals to exercise care, scrutiny, and professional judgement in their work, following a recent ruling by the Independent Press Standards Organisation (IPSO). In a joint statement – published below – responding to the ruling in the Fraser v Telegraph.co.uk case, both organisations emphasised that rigorous verification and adherence to professional standards remain essential to maintaining public confidence in both journalism and public relations, particularly at a time…

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New IPA data reveals the trait that matters most in adult friendships

Stuart Mitchell

A sense of humour is the most valued trait to have in common with a close friend, according to a new IPA Friendship survey of 1000 adults aged 18-40 living in urban areas. The findings are being unveiled at the IPA Insight Summit. In response to being asked which traits they would want to have in common with a close friend, if any, nearly half of respondents (49%) chose Sense of humour. This was followed by Shared interests and hobbies (37%), Lifestyle habits (28%), Personality or temperament (25%) and Communication…

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