ICCO begins ‘PR professionals for reliable Covid-19 vaccine information’ initiative

ICCO is collaborating with the European Medicines Agency (EMA) to support promotion of reliable information on Covid-19 immunisation and address false or misleading messages. Covid-19 has led to a parallel pandemic of disinformation that directly impacts lives and livelihoods around the world and communications professionals have a responsibility to drive people towards reliable sources of information such as EMA’s website and official channels on Twitter and LinkedIn. There is also an obligation to educate against unreliable, unsolicited sources or falsehoods commonly spread through social media and instant messaging. ICCO encourages PR professionals to use these…

Read More

Fear Of Homelessness Spike Amongst Young People As 1.8 Million 16-24 Year Olds ‘Worry About The Roof Over Their Head’

The increasing impact of the Covid-19 crisis on the financial wellbeing of young people was highlighted today as joint research by The Co-operative Bank and Centrepoint showed the scale of job and financial insecurity amongst those aged 16-24. This research expands on recent data that showed young people were the most likely to have lost their job during the pandemic period. Young people facing increased risk of homelessness The new research shows that a quarter (26%) of those aged 16-24 (1.8 million people) were concerned that if they lost their…

Read More

Interview with Martin Cozens, Managing Director of Banc Digital – Marketing in the Time of Covid-19

Our latest Marketing in the time of COVID-19 series is an interview with Martin Cozens, Managing Director of Banc Digital, a digital marketing agency based in Old Trafford, Manchester. Over the past decade, Banc Digital have grown from a team of two huddled in the corner of another business’ office to a thriving agency of 30+ specialising in web dev, organic search, paid search and content creation. Banc Digital work across a broad range of B2B and B2C industries, helping small businesses grow their web presence and large multinationals maximise…

Read More

ASA – Covid-19: Trends in Advertising

The ASA/CAP have released a post called: Covid-19: Trends in Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Given the regulatory spotlight on ads for gambling, alcohol and food and soft drinks high in fat, salt or sugar, it’s easy to forget that the public’s exposure to them forms just a small part of their overall exposure to ads. With reference to previous…

Read More

1 In 4 Gen Z Employees Have Sought Mental Health Help Since Beginning Of Pandemic – Marketing in the time of Covid-19

The coronavirus pandemic has impacted the professional and personal lives of millions of U.S. employees, causing a significant portion to seek help for their mental health. According to a new report from MetLife’s 18th annual U.S. Employee Benefits Trends Study, Gen Z employees were three times more likely than all other employees to have sought professional help for stress, burnout or other mental health reasons since the beginning of the pandemic. Contributing to workers’ mental health concerns is virtual fatigue, with work and personal lives often reduced to screen-to-screen interactions…

Read More