The ASA/CAP have released a post called: Tread carefully: VAT’s the Way to Do It: Get your pricing ads right, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the correct use of VAT-inclusive and VAT-exclusive prices is a recurring issue…
Read MoreCAP – VAT’s the Way to Do It: Get your pricing ads right
