Category: Industry News

CAP – Oh what a tangled web – Misleading ads

Stuart Mitchell

The ASA/CAP have released a post called: Oh what a tangled web – Misleading ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although it’s usually the ‘harm and offence’ rulings that hit the headlines, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives each year concern potentially misleading advertising. Making sure your advertising doesn’t mislead consumers might seem straightforward, but it’s a…

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CAP – Mindful Over Menopause

Stuart Mitchell

The ASA/CAP have released a post called: Mindful Over Menopause. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Let’s start this article by getting to know each other more. I’m your esteemed writer, aged 46, experiencing changes to my period, sometimes waking up in the middle of the night boiling hot and as such, have difficulty sleeping. You, my dear reader, may be experiencing…

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ASA – Investigation into the supplier pathway of irresponsible ads online

Stuart Mitchell

The ASA/CAP have released a post called: Investigation into the supplier pathway of irresponsible ads online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA has launched two groundbreaking projects aimed at better understanding where responsibility lies for inappropriately targeted and irresponsible ads that appear online. This work forms part of our strategy commitment to protect vulnerable audiences, including children, and to bring…

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ASA supports UK Government’s National Campaign Against Fraud

Stuart Mitchell

The ASA/CAP have released a post called: ASA supports UK Government’s National Campaign Against Fraud . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Fraud is the most common crime in the UK. In just one year, one in seventeen adults in England and Wales were the victims of fraud. People who have been targeted in this way can feel alone, embarrassed and afraid. That’s…

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CAP – Leading astray – the dos and don’ts of lead generation advertising

Stuart Mitchell

The ASA/CAP have released a post called: Leading astray – the dos and don’ts of lead generation advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Lead Generation is a common and legitimate way for companies to communicate with the right kind of customer – one who fits their criteria and who is more likely to be interested in what they’re selling. It’s as…

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