Email marketing budgets and ROI increase amid the pandemic

According to the latest ‘Marketer Email Tracker 2021’ report, created by the Data & Marketing Association (DMA) in partnership with Validity, the average proportion of marketing budgets spent on email has passed the 20% mark for the first-time (21.3%). Just under half of businesses now spend over 20% of their marketing budget on email (45%), the highest proportion on record since the DMA started the annual email tracking series in 2015. This year, marketers estimate email’s return on investment (ROI) to be £38.33 for every £1 spent – a figure…

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Disheartening and superficial – PRCA responds to Loganair’s carbon offset charge

The PRCA Climate Misinformation Strategy Group has responded to Loganair’s announcement of a mandatory £1 carbon offset charge for every passenger. John Brown, CEO and founder of Don’t Cry Wolf and chair of the PRCA strategy group said: “It’s disheartening to see the recent Loganair announcement highlighting a mandatory £1 carbon offsetting fee. “The announcement lacks any meaningful evidence as to the quality, transparency and efficacy of the offsetting scheme itself and equally fails to underpin the activity with any robust analysis of the current carbon footprint of the airline. It also grossly devalues…

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Instagram for kids What do people have to say about it?

Facebook plans to create an Instagram app for children under 13 years old, to provide them with an age-appropriate alternative to its existing and hugely popular photo-sharing app. This report delves into people’s opinions about Facebook’s latest decision to target children as part of their business plans. Facebook’s move to launch an Instagram app for pre-teens has already met with a lot of resistance from various quarters. Over 100 public health groups and experts from around the world have written to Mark Zuckerberg about the platform’s potential negative impact, while…

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ASA supports Scams Awareness Campaign 2021 to help protect consumers

The ASA are supporting Scams Awareness Campaign 2021 to raise consumer awareness and help equip people with the knowledge they need to recognise scams. As a member of the Consumer Protection Partnership (CPP) which includes Citizens Advice, National Trading Standards and the Competition and Markets Authority, we’re committed to working alongside other organisations to encourage people to report scams, share their experiences and look out for others. It’s more important than ever that people are aware of scams. New research by Citizens Advice found more than two thirds of British…

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Lobbying industry calls for an end to Parliamentary pass abuse

More than 200 Parliamentary passes have been granted to representatives of organisations likely to be engaged in lobbying, including think tanks, business groups, and commercial enterprises, according to research conducted by the Public Relations and Communications Association (PRCA) – the representative body for the lobbying industry. An analysis of the Lords and Commons Registers of the interests of staff reveals that 210 passes have been granted to individuals with links to organisations outside Parliament. These passes grant their holders unfettered access to the Parliamentary estate, raising questions about unfair access…

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