PRCA & CIPR issue joint statement on COVID-19 outbreak

The Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR) have issued a joint statement praising the efforts of communications professionals during the coronavirus outbreak. The two bodies have also published an open letter to the Chancellor calling for more support for freelance practitioners.  The letter to the Chancellor can be read here. Joint statement:   The coronavirus outbreak and the extraordinary measures brought in to protect public health have had an unprecedented impact on the public relations industry.   PR organisations across the UK have already lost staff, while up to 8,500 freelancers face the prospect of losing clients and being unable…

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IPA Effectiveness Awards entry deadline extended

The IPA has further extended the deadline for entries into this year’s Effectiveness Awards until Tuesday 5 May due to the exceptional circumstances caused by the COVID-19 outbreak. With the Government requiring all non-essential workers to stay at home as much as possible, the IPA has also decided to remove all aspects of the entry process that cannot be completed online. Therefore, entrants will not be required to submit physical copies of their case study by post. The deadline to submit the Databank Questionnaire and supplementary materials has also been…

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ASA – COVID-19: our regulatory approach

The ASA/CAP have released a post called: COVID-19: our regulatory approach. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week, the Chancellor set out a range of measures to address the economic impact of COVID19, including a challenge to his Cabinet colleagues and business leaders and representatives to identify opportunities to support the most affected industries, including possible ‘regulatory forbearance’. The ASA is…

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CAP: Coronavirus COVID-19 – Advertising responsibly

The ASA/CAP have released a post called: Coronavirus COVID-19 – Advertising responsibly. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week, the ASA published two rulings about ads for face masks which claimed that they could protect wearers against coronavirus infection. These ads were problematic because they made misleading claims, and did so in a way that exploited people’s fears about the virus…

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CAP: Don’t get all in a Twitter about your #marketing

The ASA/CAP have released a post called: Don’t get all in a Twitter about your #marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. According to YouGov, the online microblogging/social networking platform founded in 2006 and named after ‘a short burst of inconsequential information’ is the third most popular social media platform in the UK – and with potentially around 13.7million UK users it’s…

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