Category: Industry News

ASA – Wishful drinking – hangover cures and the Code

Stuart Mitchell

The ASA/CAP have released a post called: ASA – Wishful drinking – hangover cures and the Code, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In popular culture, hangover cures can feel like a mixture of folk remedies, conventional wisdom and urban myths. While suggesting a fry up to a friend after a night out is one thing, publicly advertising a product to specifically address the symptoms is…

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ASA – Keep your ads a cut above the rest: Advertising products and services for hair loss

Stuart Mitchell

The ASA/CAP have released a post called: Keep your ads a cut above the rest: Advertising products and services for hair loss, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hair loss remains a sensitive area within health and beauty advertising. Balancing persuasive copy with compliant and sympathetic messaging is key to pulling off an ad that complies with the Codes. Not all hair loss is the same The…

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ASA – On the road to motoring ads compliance

Stuart Mitchell

The ASA/CAP have released a post called: On the road to motoring ads compliance, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As schools across the country break for summer holidays, many families will be hopping in the car for seaside day trips or hiking holidays. A perfect opportunity, then, for a refresher course on ensuring your motoring ads pass the test. Safety is key Ads that depict…

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CAP – All that glisters is not gold – advertising gold investments.

Stuart Mitchell

The ASA/CAP have released a post called: All that glisters is not gold – advertising gold investments but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Shakespeare warned us that not everything is as valuable as it might at first seem and that certainly seems to be the case in a recent string of ASA rulings on ads offering gold as an investment. Promising glittering returns and endless riches can be very risky so we’ve polished…

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CAP – Recent environmental rulings retrospective

Stuart Mitchell

The ASA/CAP have released a post called: Recent environmental rulings retrospective but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The summer solstice has just passed, and the days are starting to get shorter, so it’s a good moment to shine a light on some of the most interesting recent environmental rulings by the ASA Council. Greener homes The ways people power their homes are changing, solar panels and heat pumps are on the rise. Those…

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