CAP – Subjectively speaking: Sexual objectification

The ASA/CAP have released a post called: Subjectively speaking: Sexual objectification. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Objectification is the act of treating a person as if they are an object, rather than an autonomous individual. Sexual objectification in advertising treats a person in an ad as an object of sexual desire. Sexual imagery is not necessarily objectification, and individuals have different…

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CAP – Watch our new CAP Bitesize series on price promotions

The ASA/CAP have released a post called: Watch our new CAP Bitesize series on price promotions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve launched our latest series of CAP Bitesize, our short and easy to digest videos designed to help small and medium businesses get their ads right first time. This second series focuses on prices and how to present them so…

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CAP – Wait a minute, Mr Postman – Delivery charges in ads

The ASA/CAP have released a post called: Wait a minute, Mr Postman – Delivery charges in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel…

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Global Alliance Opens African Office in Kenya

Global Alliance President, Justin Green inaugurated the Africa Region office in Nairobi, Kenya in a ceremony attended by Public Relations Society of Kenya (PRSK) officials and the Chair of the Africa Regional Council, Mr. Peter Mutie. The Nairobi office will provide liaison and communication support for the various Global Alliance activities and programmes undertaken in Africa. The president welcomed this partnership with PRSK, saying that Global Alliance was committed to getting closer to its global membership by devolving activities and linkages in all corners of the globe. “With PRSK providing…

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CAP – Vexed by verifiability? How to make sure your ads comply

The ASA/CAP have released a post called: Vexed by verifiability? How to make sure your ads comply. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. What is verifiability, when does it apply, and how can you ensure your ads comply? Below we answer these key questions to help you verify your knowledge of verifiability in ads.   What is verifiability? Both the CAP and…

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