Category: Industry News

CAP – Not even Fenton would run away from our marketing tips

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Not even Fenton would run away from our marketing tips but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Are you a making right pigs ear of your animal-inclusive marketing? Maybe you’re having a mare of a time understanding the rules? We’ve brought our wise advertising owls with expert advice that’ll help you bring your marketing home to roost. Don’t let your ads fall at…

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CAP – Money making courses – stick to the facts

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Money making courses – stick to the facts  – please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Profit promises that don’t add up The ASA recently investigated a number of advertisers in regards to misleading practices across a number of ads promoting business‑growth and “make money” courses. The investigations looked at ads that implied consumers can reliably achieve high earnings, dramatic lifestyle upgrades or rapid…

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CAP – Eye-catching Effects and Epilepsy

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Eye-catching Effects and Epilepsy, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Advertisers must make sure that their ads do not contain visual effects or techniques that are likely to adversely affect members of the public with photosensitive epilepsy (PSE). This applies to television and non-broadcast media (BCAP Code rule 4.6 and CAP Code rule 4.7). Visual effects that might adversely affect a person…

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PRCA commissions research to define PR’s contribution to the UK economy

Stuart Mitchell

The PRCA has commissioned CBI Economics, the CBI’s independent economic consultancy division, to assess the economic, social and strategic value of the public relations sector. The research, to be published later this year, will establish a robust, credible evidence base that finally captures the full contribution of public relations to the UK economy. It will go beyond traditional measures such as Gross Value Added (GVA) and employment and reframe PR as a strategic capability underpinning commercial performance, trust-building, risk preparedness and behaviour change. The work will be brought together for…

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ASA – Protecting the osteopathic title: a message from the General Osteopathic Council and the Advertising Standards Authority

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Protecting the osteopathic title: a message from the General Osteopathic Council and the Advertising Standards Authority, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We work with the General Osteopathic Council (GOsC) to reinforce high standards in relation to advertising osteopathy to the public, ensuring it is responsible and it is not misleading. Ensuring advertising is legal, decent, honest and truthful is essential to…

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