CAP – Get up to speed with broadband advertising

The ASA/CAP have released a post called: Get up to speed with broadband advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the increase in routine ‘working from home’ this year, many consumers have been relying quite heavily on their home broadband to keep their professional lives ticking over remotely – and those with services that can’t meet their needs are likely to…

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Clear Channel partners with One Minute Briefs to engage the creative community

This October, Clear Channel have announced a new, yearlong partnership with One Minute Briefs (OMB), a creative organisation that challenges their 26k strong community on Twitter to respond with instinctive ideas to daily advertising briefs and rewards the best entries. Literally one brief, one idea and one minute to bring it to life, all on Twitter. As part of their partnership, they will be setting six challenges throughout 2021 to engage the OMBLES (members of the One Minute Briefs community), further positioning Clear Channel as a company that values creativity,…

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CAP – Don’t delay paying attention to your compliance – delayed payment services and the CAP Code.

The ASA/CAP have released a post called: Don’t delay paying attention to your compliance – delayed payment services and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Giving consumers a choice of how they pay at your online check-out, such as paying in instalments or in 30 days’ time, increases the payment options available to potential customers.  However, you must always…

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Clear Channel partners with Pocc to share the Stories That Made Britain Great

Clear Channel has partnered with Pocc (People of Culture Collective), a creative network making cultural impact, to showcase their brand-new campaign across digital Out of Home sites nationwide. The tagline “Making Britain Great Since…” emblazons Pocc’s newest campaign, created to counter the mainstream narrative of the immigrant story and put the many contributions that generations of ethnically diverse Britons have made centre-stage. Ideated and created from within the Pocc community, the integrated campaign has been brought to life through the network and connections of the group’s own members. Whilst culture…

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CAP – Savings claims and the Ad Rules

The ASA/CAP have released a post called: Savings claims and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Consumers are often looking for a great deal at this time of the year and with Black Friday around the corner and Christmas on its way, it’s important that advertisers ensure their promotional savings claims don’t mislead consumers. By following these top tips,…

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