CAP – Eyes down for compliant advertising! Bingo ads and the Advertising Codes

The ASA/CAP have released a post called: Eyes down for compliant advertising! Bingo ads and the Advertising Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads for bingo products will be treated the same as betting products, so will be subject to the ‘Gambling’ section of the Ad Codes. The Codes state that ads must be socially responsible, and should not portray, condone…

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CAP – Tick the boxes with our misleadingness checklist

The ASA/CAP have released a post called: CAP – Tick the boxes with our misleadingness checklist. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Complaints about potentially misleading advertising make up around 70% of the total number of complaints made to the ASA every year. To help you avoid misleading consumers and make sure your ads aren’t contributing to this number, we have created…

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CAP – The Best Guide to Objective vs Subjective Claims in the Universe

The ASA/CAP have released a post called: The Best Guide to Objective vs Subjective Claims in the Universe. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Every marketer wants to promote what they’re selling in the best possible light. But whether you’re claiming your carpet cleaner is chemical-free, or that you’re the highest-rated hairdresser in Huddersfield, it’s important your claims are grounded in reality,…

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Episode 4 of CIPR’s Engage podcast out now; Inspiring Social Purpose

“I look at the talent and the creativity and the energy that there is in the PR industry and think there’s a real opportunity for that industry to become agents of this positive change. We’ve got the access, we’ve got the networks, we’ve got the influence, we’ve got the skills to really get in and help to change the way companies are behaving, not just work with them to try and improve how they’re communicating.”Matt Appleby, director at Grow Social Capital The new episode of CIPR’s quarterly ‘Engage’ podcast is out today. Episode four -‘Inspiring Social Purpose’ – explores what social purpose…

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PRCA echoes US calls for media freedom protection in Afghanistan

The Public Relations and Communications Association (PRCA) has declared its support for efforts by the US media to protect journalists in Afghanistan. The New York Times, the Wall Street Journal, and the Washington Post published a rare joint letter to the U.S. government this week calling on the administration to protect journalists and free speech. The letter states: As employers, we are looking for support for our colleagues and as journalists we’re looking for an unequivocal signal that the government will stand behind the free press. PRCA Director-General Francis Ingham MPRCA commented: “The tragic events…

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