Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging. From custom filters to emojis to influencer content, digital and technology partners are leveraging their tools to connect their audiences with life-saving messages…

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ASA – Don’t be a bad egg, make sure your Easter promotions are cracking

The ASA/CAP have released a post called: Don’t be a bad egg, make sure your Easter promotions are cracking. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Spring is coming and marketers may want to take advantage of the bank holiday weekend by promoting Easter sales to encourage people to buy their products. Don’t end up with egg on your face; follow these top…

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ASA – Avoiding causing religious offence during Easter

The ASA/CAP have released a post called: Avoiding causing religious offence during Easter. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is a holiday that holds religious significance, particularly for those of the Christian faith. It is also a cultural point of reference that marketers may use to engage consumers. Given the sensitivities surrounding people’s religious beliefs, marketers must take care not to cause…

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IPA supports calls to ‘back, not block’ British journalism amid COVID-19

The IPA has today echoed the cross-industry call for advertisers not to block the term Coronavirus, which is starving news brands – and British journalism – of much-needed revenue. As reported, news sites are seeing an enormous uptick in readership amid the Coronovirus – for some a 50% increase in page views. Unfortunately, however, due to some advertisers blacklisting the term Coronavirus these news brands are losing out on vital income. Says Nigel Gwilliam, Director of Media Affairs, IPA: “We are active champions of ensuring brand safety in our industry…

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ASA – Consumer advice: avoiding coronavirus scams

The ASA/CAP have released a post called: Consumer advice: avoiding coronavirus scams. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. During times of such economic and social uncertainty, we’re reminding consumers to exercise great caution and be extra vigilant of potential scams, both online and offline. We’re working as part of a broader coalition of consumer protection and enforcement bodies, including Citizens Advice and…

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