Category: Industry News

CAP – KEEP YOUR ABV A-OK! Advice for advertisers of alcohol alternatives and zero alcohol products

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: KEEP YOUR ABV A-OK! Advice for advertisers of alcohol alternatives and zero alcohol products, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. So, most alcohol advertisers know what to do and not to do when including ABV claims in ads for standard alcoholic drinks. However, the rules for no/zero alcoholic products, also called alcohol alternatives, are slightly different. These types of products have seen…

Read More

CAP – Bark up the right tree – take the lead on your pet food ads

Stuart Mitchell

The ASA/CAP have released a post called: Bark up the right tree – take the lead on your pet food ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Remember the 90s? Boybands and the Spice Girls reigned supreme, Beanie Babies could be found in every nook and cranny and… all the dog poo on the pavement was white. OK, maybe that last one…

Read More

CAP – Don’t feel the burn – break the habit, not the Code, with our tips for stop-smoking ads

Stuart Mitchell

The ASA/CAP have released a post called: Don’t feel the burn – break the habit, not the Code, with our tips for stop-smoking ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2012, ‘Stoptober’ is a 28-day stop smoking challenge from Public Health England that encourages and supports smokers towards quitting for good. ‘Stoptober’ is based on the insight that if someone…

Read More

CAP – Ensure your SAF themed ads can be cleared for take off

Stuart Mitchell

The ASA/CAP have released a post called: Ensure your SAF themed ads can be cleared for take off . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The aviation industry currently finds itself in a tricky position – a high greenhouse gas emitting sector with ever increasing demand operating in the midst of climate change and the confines of net zero targets. Enter Sustainable…

Read More

CAP – Naughty or Nice? Stick to the ad rules this Christmas

Stuart Mitchell

The ASA/CAP have released a post called: Naughty or Nice? Stick to the ad rules this Christmas. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Without wishing to channel our inner Scrooge, it’s important for us to remind you that the Advertising Codes apply all year around. Christmas is no exception. Below are four ways to ensure its ‘Christmas as usual’ for your 2025…

Read More