CAP has published a new practical guide, a quick checklist and updated guidance to help advertisers get environmental claims right from the outset. Consumers increasingly want to understand the environmental impact of the products and services they buy. For advertisers, that presents an opportunity, but also a responsibility to ensure environmental claims are clear, accurate and supported by robust evidence. To help advertisers communicate environmental claims with confidence, CAP has published a new practical guide, Greenspeaking with confidence, alongside a quick checklist and updates to its existing guidance on environmental…
Read MoreNew resources to help advertisers get environmental claims right
