Category: Industry News

CAP – Bark up the right tree – take the lead on your pet food ads

Stuart Mitchell

The ASA/CAP have released a post called: Bark up the right tree – take the lead on your pet food ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Remember the 90s? Boybands and the Spice Girls reigned supreme, Beanie Babies could be found in every nook and cranny and… all the dog poo on the pavement was white. OK, maybe that last one…

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CAP – Don’t feel the burn – break the habit, not the Code, with our tips for stop-smoking ads

Stuart Mitchell

The ASA/CAP have released a post called: Don’t feel the burn – break the habit, not the Code, with our tips for stop-smoking ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2012, ‘Stoptober’ is a 28-day stop smoking challenge from Public Health England that encourages and supports smokers towards quitting for good. ‘Stoptober’ is based on the insight that if someone…

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CAP – Ensure your SAF themed ads can be cleared for take off

Stuart Mitchell

The ASA/CAP have released a post called: Ensure your SAF themed ads can be cleared for take off . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The aviation industry currently finds itself in a tricky position – a high greenhouse gas emitting sector with ever increasing demand operating in the midst of climate change and the confines of net zero targets. Enter Sustainable…

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CAP – Naughty or Nice? Stick to the ad rules this Christmas

Stuart Mitchell

The ASA/CAP have released a post called: Naughty or Nice? Stick to the ad rules this Christmas. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Without wishing to channel our inner Scrooge, it’s important for us to remind you that the Advertising Codes apply all year around. Christmas is no exception. Below are four ways to ensure its ‘Christmas as usual’ for your 2025…

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CAP – Get your advertising of sustainable cruising in ship shape

Stuart Mitchell

The ASA/CAP have released a post called: Get your advertising of sustainable cruising in ship shape. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Consumers are becoming more aware of sustainable tourism, wanting to make increasingly eco-conscious travel choices. In response, many companies in the cruise industry are keen to showcase their green credentials. There are, however, several fundamental principles that advertisers. who market…

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