Category: Industry News

Accessibility provisions and material information in advertising

Stuart Mitchell

CAP and BCAP recently engaged stakeholders to understand developments in advertising accessibility and the challenges faced by disabled audiences. One of the key themes that emerged from those discussions was the importance of considering accessibility at the start of the creative process, rather than attempting to retrofit accessibility provisions once an ad has been created. Accessibility provisions such as audio description, closed captions and signing can help make advertising accessible to a wider audience. Where advertisers choose to use such provisions, they should ensure that any material information communicated in…

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ASA – AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”

Stuart Mitchell

The ASA/CAP have released a post called: AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Artificial intelligence is transforming how ads are created, styled and delivered – but when it comes to compliance, there’s no shortcut, no cheat code, and no “auto‑fix” button. Whether you’re experimenting with generative imagery, deploying automated ad platforms, or tempted to…

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ASA – Scare with Care: Advertising Guidance on Phobias

Stuart Mitchell

The ASA/CAP have released a post called: Scare with Care: Advertising Guidance on Phobias, I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Everyone has a slight fear of something, but when that fear becomes a severe phobia, it can have an impact people’s lives, especially if the cause of that phobia cannot be avoided in daily life. This article looks at the things that marketers might need to be…

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Environmental claims remain rare but often absolute, ASA study finds

Stuart Mitchell

The ASA has published the findings of a new ‘pulse’ study exploring how environmental claims are used in online advertising. Using AI-assisted analysis, the study examined more than 7 million ads served to UK consumers. Its publication during London Climate Action Week comes at a time of increased public and industry focus on environmental claims and sustainability messaging.  The study, part of our ongoing Climate Change and the Environment (CCE) work, analysed ads captured across Google search and website display advertising between September and November 2025. Using the ASA’s Active…

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CAP – Ace your marketing homework with our top tips

Stuart Mitchell

The ASA/CAP have released a post called: Ace your marketing homework with our top tips but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As this term draws to a close, it won’t be long before the bells at Grange Hill and more will soon be ringing for the 26/27 school year. We hate to get Inbetween you and the publication dates for your student focused ads, but our top tips will stop you…

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