Category: Industry News

CAP – Less healthy foods – an overview of LHF

Stuart Mitchell

The ASA/CAP have released a post called: Less healthy foods – an overview of LHF. I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The introduction of new rules relating to the advertising of less healthy foods and drinks (LHF) were accompanied by ASA Guidance alongside secondary advice resources. Today we explore a little more about the Guidance and how the rules will be applied by the ASA in practice. Food…

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CAP – Trust me, I’m a… compliant advertiser

Stuart Mitchell

The ASA/CAP have released a post called: Trust me, I’m a… compliant advertiser. I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A recent ASA ruling has highlighted an often overlooked Code rule.  The voice of an expert is a powerful tool in advertising, but did you realise that the Code prohibits endorsements by health professionals in many ads? Qualified to practise, not to endorse Ads for foods…

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CAP – All that glitters isn’t compliant – advice for jewellery ads

Stuart Mitchell

The ASA/CAP have released a post called: All that glitters isn’t compliant – advice for jewellery ads. I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A kiss on the hand may be quite continental… but diamonds are a girl’s best friend. And gold, platinum, rubies, sapphires… In ancient times, jewellery was made from shells, bones and stones, and could be anything from a good luck charm to…

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CAP – Green fashion: get your environmental claims runway ready!

Stuart Mitchell

The ASA/CAP have released a post called: Green fashion: get your environmental claims runway ready! I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With London fashion week approaching, it’s a good time to freshen up and ensure your environmental messaging is on point! From claims about the composition of materials, to wider statements about your brand’s emissions or environmental initiatives, the green credentials of clothing and fashion must…

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New resources to help advertisers get environmental claims right

Stuart Mitchell

CAP has published a new practical guide, a quick checklist and updated guidance to help advertisers get environmental claims right from the outset. Consumers increasingly want to understand the environmental impact of the products and services they buy. For advertisers, that presents an opportunity, but also a responsibility to ensure environmental claims are clear, accurate and supported by robust evidence.  To help advertisers communicate environmental claims with confidence, CAP has published a new practical guide, Greenspeaking with confidence, alongside a quick checklist and updates to its existing guidance on environmental…

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