Category: Industry News

CAP – Don’t gloss over the facts – advertising make-up and beauty

Stuart Mitchell

The ASA/CAP have released a post called: Don’t gloss over the facts – advertising make-up and beauty . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After years of contouring, plumping, and promising perfection in a bottle, the beauty industry is getting a reality check. From tan expected to deepen skin 5 shades darker overnight to lip plumper’s claiming long-term pout power, some cosmetic ads…

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CAP – A picture says a thousand words. Avoiding misleading imagery in ads

Stuart Mitchell

The ASA/CAP have released a post called: A picture says a thousand words. Avoiding misleading imagery in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketing communications must not materially mislead or be likely to do so. When assessing whether an ad is likely to mislead, the ASA will consider the entire ad, and the overall impression given in the ad. As well…

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CAP – Keeping the regulator sweet

Stuart Mitchell

The ASA/CAP have released a post called: Keeping the regulator sweet. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve all seen claims regarding sugar. “Sugar free”, “no added sugar” and “natural sweeteners” may seem like they are sprinkled around but, like sugar itself, marketers should use such claims carefully. “No added sugars” The CAP Code prohibits nutrition claims for foods unless they are authorised…

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CAP – Like, follow and subscribe to our influencer marketing advice

Stuart Mitchell

The ASA/CAP have released a post called: Like, follow and subscribe to our influencer marketing advice. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the past 20 years, social media has gone from niche “computer stuff” that confused your parents to some of the world’s most valuable companies. Once businesses tapped into the commercial potential of these websites, their influence on our daily lives…

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CAP – Below Deck Insight? Yes CAP!

Stuart Mitchell

The ASA/CAP have released a post called: Below Deck Insight? Yes CAP!  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “You can write about anything” they said. “OK, what about famous cruise-themed reality TV show that follows the life of yachties serving charter guests 5* rated service on a motorised, or sailing, superyacht in the middle of the Caribbean, Mediterranean or Coral Sea, Below Deck?” I replied.  “I mean, er-” ANCHORS AWAY!…

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