IPA announces iList of industry’s inclusivity game-changers

The IPA has announced the 30 individuals who have made the inaugural IPA iList, in partnership with Unilever, for their game-changing dedication to improving the diversity and inclusivity of the industry. These outstanding iList individuals are responsible for some of the most influential and wide-ranging diversity and inclusion initiatives in adland, from working to improve gender and ethnic minority equality, to raising awareness and understanding of mental health, neurodiversity, disability and social mobility, to helping to stamp out sexual harassment, to increasing the diverse representation – in all its forms…

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Forever Beta launches strategic sustainability business

Forever Beta Group expands its ventures portfolio by launching Beta Good, a strategic sustainability consultancy aimed at delivering agile, effective solutions to modern sustainability issues.   Called Beta Good, it will focus on creating agile and effective strategies for clients who are struggling to come to terms with the modern demands of sustainability in business, demands that have been exacerbated by Covid-19.  Beta Good’s offering will include six areas of focus, with clients being able to tailor packages to suit their individual needs. These are; global macro trends analysis, full business…

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Next generation of marketers the most digitally sophisticated yet, concludes new research

New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) has uncovered a dramatic shift in the digital marketing skills of the sector’s junior level marketers. Over the past two years, the skills of the marketing sectors’ interns, graduates and executives have improved dramatically, while those of the people who manage them have stayed at about the same level and in some areas fallen. The results come from a benchmarking test of digital marketing skills of almost 9,000 marketing professionals, carried out…

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Traackr Releases Budget Optimisation Tools to Demystify Influencer Marketing Investments

Influencer marketing spend was expected to reach as much as $15 billion (GBP £11.9bn) by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimise budgets, and properly measure return on their investments. Traackr, a leading influencer marketing platform, announced the release of a Budget Optimisation toolset for marketers to better analyse spend and increase ROI. Traackr’s new capabilities enable brands to take control of their influencer marketing budgets by tracking spend, not just per campaign, but across…

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Cannes Lions launches Classic, in partnership with Facebook

Cannes Lions announces the launch of Classic, a curated collection of the very best Lion-winning work, spanning 1954 – 2000. Classic, in partnership with Facebook, is available for free on intelligence platform The Work. A Classic documentary launches alongside the collection, and debuts as part of LIONS Live, the new digital experience from Cannes Lions, on Monday 22 June 2020 at 15:30 BST. The film provides a cinematic moment to step back through the creative history of Lion-winning work and the Festival’s 66 year-long legacy, featuring commentary from revered industry…

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