Category: Industry News

CAP – Eye-catching Effects and Epilepsy

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Eye-catching Effects and Epilepsy, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Advertisers must make sure that their ads do not contain visual effects or techniques that are likely to adversely affect members of the public with photosensitive epilepsy (PSE). This applies to television and non-broadcast media (BCAP Code rule 4.6 and CAP Code rule 4.7). Visual effects that might adversely affect a person…

Read More

PRCA commissions research to define PR’s contribution to the UK economy

Stuart Mitchell

The PRCA has commissioned CBI Economics, the CBI’s independent economic consultancy division, to assess the economic, social and strategic value of the public relations sector. The research, to be published later this year, will establish a robust, credible evidence base that finally captures the full contribution of public relations to the UK economy. It will go beyond traditional measures such as Gross Value Added (GVA) and employment and reframe PR as a strategic capability underpinning commercial performance, trust-building, risk preparedness and behaviour change. The work will be brought together for…

Read More

ASA – Protecting the osteopathic title: a message from the General Osteopathic Council and the Advertising Standards Authority

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Protecting the osteopathic title: a message from the General Osteopathic Council and the Advertising Standards Authority, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We work with the General Osteopathic Council (GOsC) to reinforce high standards in relation to advertising osteopathy to the public, ensuring it is responsible and it is not misleading. Ensuring advertising is legal, decent, honest and truthful is essential to…

Read More

CAP – VAT’s the Way to Do It: Get your pricing ads right

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: VAT’s the Way to Do It: Get your pricing ads right, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles.  Because the correct use of VAT-inclusive and VAT-exclusive prices is a recurring issue…

Read More

CAP – Responsible advertising: illegal drugs references

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Responsible advertising: illegal drugs references, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Need drugs to get you through Christmas?” Avoid any reference to illegal drugs to avoid tripping up on the rules around responsibility. Any references, however veiled and obscure, to illegal drugs, are likely to breach the Code.  Even if they are a common reference point in the target audience, or they…

Read More