Category: Podcasts

Ethical Marketing Podcast – 9 – Andrew Susman from the IAE Interview and Sian, Stuart and Dr Andrew Lumsden-Groom talk about what they liked/didn’t like in ethics and ethical marketing in 2022!

Stuart Mitchell

Welcome to the first podcast of 2023! Sian Conway-Wood, Stuart Mitchell and Dr Lumsden-Groom talk about what they liked and disliked about 2022 in terms of ethical marketing and ethics in general. We also have our interview with Andrew Susman COO of the Institute of Advertising Ethics. We recorded this interview last year, and I can only apologise to Andrew that it took so long to get out – we’ve had 2 Prime Ministers since this was recorded! About our guest: Previously, Andrew Susman co-founded and served as the CEO…

Read More

Ethical Marketing Podcast – 8 – Sian and Andrew talk about #ShopEthicalInstead their ethical alternative to Black Friday!

Stuart Mitchell

We’re back after a bit of a break and in this episode, Stuart talks with Sian Conway-Wood and Dr Andrew Lumsden-Groom about their ethical alternative to Black Friday, Shop Ethical Instead. Here’s some more info! #ShopEthicalInstead is a positive alternative to Black Friday – encouraging people to support small, ethical and sustainable businesses throughout the holiday season. Organised by #EthicalHour – the world’s first and largest support community for ethical SMEs, #ShopEthicalInstead is now going into its 5th year and is set to be bigger and better than ever! Having…

Read More

Ethical Marketing Podcast – 7 – Dr Rebecca Swift Interview Pt 2 and Sian, Stuart and Dr Andrew Lumsden-Groom talk about crisis management

Stuart Mitchell

This podcast features part 2 of our interview with Dr Rebecca Swift from Getty Images. Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about his role as a crisis manager, why an ethical company needs to think about this, and why it’s something all businesses, no matter their size should be aware of.  About our guest: Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock Rebecca joined the photography industry over 20 years ago and was one of the founding…

Read More

Ethical Marketing Podcast – 6 – Dr Rebecca Swift Interview Pt 1 and Sian, Stuart and Dr Andrew Lumsden-Groom discuss Oatly

Stuart Mitchell

This podcast features part 1 of our interview with Dr Rebecca Swift from Getty Images. Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about Oatly’s marketing, what they did, and what we feel they could have done better.  About our guest: Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology…

Read More

Ethical Marketing Podcast – 5 – Sian, Stuart and Dr Andrew Lumsden-Groom discuss the crisis management and marketing behind Spotify’s troubles

Stuart Mitchell

This podcast is dedicated to one thing, the way Spotify has handled their comms recently. Sian Conway-Wood, and Stuart Mitchell chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about why Spotify have one what they did, and what we feel they could have done better.  We’d love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get…

Read More