Ethical Marketing Podcast – 6 – Dr Rebecca Swift Interview Pt 1 and Sian, Stuart and Dr Andrew Lumsden-Groom discuss Oatly

This podcast features part 1 of our interview with Dr Rebecca Swift from Getty Images. Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about Oatly’s marketing, what they did, and what we feel they could have done better.  About our guest: Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology…

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Ethical Marketing Podcast Blog – Spotify: How to lose 24% of your value in one day

Spotify: How to lose 24% of your value in one day by Dr Andrew Lumsden-Groom Music streaming service Spotify found themselves at the heart of a controversy that’s begun to cost them dearly, after refusing to remove podcast ‘The Joe Rogan Experience’ from the platform after the comedian hosted guests who expressed views about Covid-19 and the vaccine which run against medical advice. Pressure began mounting, and subscribers started cancelling, once musician Neil Young removed his catalogue from the platform, and Joni Mitchell spoke out in his support. But this…

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Ethical Marketing Podcast – 5 – Sian, Stuart and Dr Andrew Lumsden-Groom discuss the crisis management and marketing behind Spotify’s troubles

This podcast is dedicated to one thing, the way Spotify has handled their comms recently. Sian Conway-Wood, and Stuart Mitchell chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about why Spotify have one what they did, and what we feel they could have done better.  We’d love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get…

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Bonus Ethical Marketing Podcast Episode: Sian Conway-Wood talks about her new book

Podcast co-host Sian Conway-Wood has a new book out this week! Back in our first podcast I said we’d have Sian back when her book was out, not knowing then she’d become such an important part of the podcast!  So we took the opportunity last week to get on a call and have a bit of a chat about her new book.  Buy Better, Consume Less: Create Real Environmental Change If you are interested buy here from bookshop.org.

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Ethical Marketing Podcast – 4 – Roundup of 2021, Peloton and new co-host!

This podcast Stuart is happy to introduce his new co-host Sian Conway-Wood! In a nice piece of symmetry Sian was our very first guest, and is now back to co-host on this slightly new format podcast! Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour and director of 181St Street. We chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about the recent Peloton ups and downs and what he felt they did well and not so well.  Sian and Stuart then…

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