The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…
Read MoreCategory: Past Campaigns
We wish to showcase older ethical marketing campaigns which we admire from before we were around.
Gender pay gap reporting: research, refreshed toolkit, and PRCA’s own figures
As part of its commitment to address the gender pay gap, the Public Relations and Communications Association (PRCA) has once again disclosed its own gender pay gap figures, refreshed its industry resources, and showcased employee research conducted ahead of the statutory reporting deadline. The PRCA’s median gender pay gap figure stands at 20.7%. According to the PR and Communications Census 2018, the current gender median pay gap in the industry is 21%. Women made up 62.5% of quartile 1 (the highest paid employees); 37.5% of quartile 2; 85.7% of quartile…
Read MorePast Campaigns – Guinness – Never Alone & The Right Path
As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from Guinness and was released in 2015 to coincide with that years Rugby World Cup. The Guinness Rugby Never Alone and Right Path campaigns were developed at AMV BBDO. Never Alone In the build up to the 2015 Rugby World Cup, Guinness released two commercials which showcased two of the sports most beloved…
Read MorePast Campaigns – Maltesers’ ‘Look on the Light Side’
In 2016, Mars Chocolate UK launched a series of adverts for its Maltesers brand that championed diversity and disability after winning Channel 4’s £1m Superhumans Wanted competition, as it looked to break down the taboo surrounding disability. Mars launched 3 new ads, which were created by Mars Chocolate and AMV BBDO. They were be broadcast for the first time on Channel 4 during the 2016 Paralympics Games Opening Ceremony. Mars Chocolate UK’s vice-president of marketing Michele Oliver speaking to Marketing Week at the time admitted the company previously “did not fully…
Read MorePast Campaign – Lauren Luke – Don’t cover it up campaign
As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which was released in 2012, unlike some of the others we have featured this was a smaller and more focussed campaign but just as important: This campaign was a joint endeavour between Refuge, who opened the world’s first safe house for women and children escaping domestic violence in Chiswick, West London, in…
Read More