Category: Ethical News (non Marketing)

CAP – Step into (a compliant) Christmas

Stuart Mitchell

The ASA/CAP have released a post called: Step into (a compliant) Christmas. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Christmas is creeping up on us and we can feel the festive campaigns unfreezing as we speak. We don’t want you appearing on any naughty lists this year so take our advice and you’ll be sweet! Under Pressure This year has been tough on…

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ASA creates resource especially tailored for small businesses

Stuart Mitchell

The ASA/CAP have released a post called: ASA creates resource especially tailored for small businesses I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. For the first time, we have brought together a collection of resources tailored to helping small businesses better understand and follow the ad rules. From Brexit, to the pandemic, to the cost of living crisis; it’s been a real period of change…

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IPA launches new effectiveness accreditation scheme to highlight value of agencies

Stuart Mitchell

New IPA President Julian Douglas has announced the launch of the IPA Effectiveness Accreditation programme, designed to fuel and better demonstrate the value that agencies deliver. Our aim is for agencies to embed an effectiveness culture within their organisations: creating processes, environments, attitudes and ultimately, values, that deliver pride in the business results of what they do for their clients and themselves, across all departments. Julian Douglas, IPA President The IPA Effectiveness Accreditation will recognise an agency’s effectiveness culture, both in their internal practices and in their relationships with clients,…

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New report on gender differences in the experience of asbestos-related cancer

Stuart Mitchell

A study investigating the different experiences of men and women regarding the asbestos-related cancer, mesothelioma, has been completed. The results will now be shared with healthcare professionals and policy makers to make recommendations on how health, legal and social support services should best be delivered to be accessible and acceptable to both men and women. Produced by Mesothelioma UK and the University of Sheffield, the Gendered Experience of Mesothelioma Study (GEMS) report was carried out after consultation with health and legal professionals indicating that women may have a different experience…

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Global Commitment 2020 Progress Report published

Stuart Mitchell

Together with the UN Environment Programme (UNEP), the Ellen MacArthur Foundation have published the second annual New Plastics Economy Global Commitment Progress report, including detailed data on the progress of individual business and government signatories. The Global Commitment 2020 Progress Report shows there has been significant progress in two key areas: the incorporation of recycled content in plastic packaging, and the phase out of the most commonly identified problematic items, such as PS and PVC packaging, undetectable carbon black pigments, and single-use plastic bags and straws. However, there has been…

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