Category: Ethical News (non Marketing)

IPA launches new effectiveness accreditation scheme to highlight value of agencies

Stuart Mitchell

New IPA President Julian Douglas has announced the launch of the IPA Effectiveness Accreditation programme, designed to fuel and better demonstrate the value that agencies deliver. Our aim is for agencies to embed an effectiveness culture within their organisations: creating processes, environments, attitudes and ultimately, values, that deliver pride in the business results of what they do for their clients and themselves, across all departments. Julian Douglas, IPA President The IPA Effectiveness Accreditation will recognise an agency’s effectiveness culture, both in their internal practices and in their relationships with clients,…

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New report on gender differences in the experience of asbestos-related cancer

Stuart Mitchell

A study investigating the different experiences of men and women regarding the asbestos-related cancer, mesothelioma, has been completed. The results will now be shared with healthcare professionals and policy makers to make recommendations on how health, legal and social support services should best be delivered to be accessible and acceptable to both men and women. Produced by Mesothelioma UK and the University of Sheffield, the Gendered Experience of Mesothelioma Study (GEMS) report was carried out after consultation with health and legal professionals indicating that women may have a different experience…

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Global Commitment 2020 Progress Report published

Stuart Mitchell

Together with the UN Environment Programme (UNEP), the Ellen MacArthur Foundation have published the second annual New Plastics Economy Global Commitment Progress report, including detailed data on the progress of individual business and government signatories. The Global Commitment 2020 Progress Report shows there has been significant progress in two key areas: the incorporation of recycled content in plastic packaging, and the phase out of the most commonly identified problematic items, such as PS and PVC packaging, undetectable carbon black pigments, and single-use plastic bags and straws. However, there has been…

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Groundbreaking Study Examines Cost-Benefit of Workplace Responses to Gender-Based Violence

Stuart Mitchell

Pioneering research being undertaken in Papua New Guinea by IFC and the Business Coalition For Women will for the first time measure the costs, and crucially, also the benefits to businesses of workplace responses to gender-based violence.  The groundbreaking project, launched this month, aims to build evidence demonstrating the benefits to business of providing coordinated and comprehensive responses for employees affected by family and sexual violence. There has been a jump in the number of gender-based violence cases globally, with initiatives to prevent violence and protect people cut back, while…

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Alzheimer’s Research UK partners with global leaders including Bill Gates to revolutionise detection of neurodegenerative diseases

Stuart Mitchell

Alzheimer’s Research UK, the UK’s leading dementia research charity, has partnered with global leaders, including Bill Gates, to advance the charity’s Early Detection of Neurodegenerative diseases (EDoN) initiative. The global initiative, which aims to develop a digital device to radically improve the detection of diseases that cause dementia, aims to secure at least £67million over its first six years. The initiative with funding from Bill Gates and others, will be overseen by a new Board of 10 prominent experts, led by former UK Prime Minister and President of Alzheimer’s Research…

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