Interview with Dr. Rebecca Swift, Global Head of Creative Insights for iStock on the importance of inclusivity in imagery and their Disability Collection

There are an estimated 14.1 million disabled people in the UK, according to national disability charity Scope. Yet, people with disabilities are often completely absent from brands’ marketing campaigns or in the mainstream media.  Over the years, brands have paid increasing attention to race, sexuality and gender equality, but more still needs to be done to represent all form of disabilities, even the non-visible. This is especially important as according to a recent survey led by iStock globally, over two-thirds (68%) of consumers say it’s important to them that the…

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Interview with Martin Cozens, Managing Director of Banc Digital – Marketing in the Time of Covid-19

Our latest Marketing in the time of COVID-19 series is an interview with Martin Cozens, Managing Director of Banc Digital, a digital marketing agency based in Old Trafford, Manchester. Over the past decade, Banc Digital have grown from a team of two huddled in the corner of another business’ office to a thriving agency of 30+ specialising in web dev, organic search, paid search and content creation. Banc Digital work across a broad range of B2B and B2C industries, helping small businesses grow their web presence and large multinationals maximise…

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The Media Kitchen Trial “Bring Your Parents/Grandparents/Guardian To Work” Day

Everyone’s heard of “Take Our Daughters And Sons To Work Day.” Creative Agency The Media Kitchen turned that day on its head with its “Bring Your Parents/Grandparents/Guardian To Work” event. Held on Wednesday, June 13 at The Media Kitchen’s NYC headquarters, the event was born from a national LinkedIn study that found that just 1 in 3 parents were aware of what their child actually did for a living. “Bring Your Parents/Grandparents/Guardian To Work” gave employees a chance to show their parents just what they did on the job, and…

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Interview with Cata from LILA’s Jewels

One of my aims with this site has been to talk to people about the importance of ethical marketing within their own business as a way to inspire others who might read this, with this in mind I was thrilled to interview Cata Rosca from ethical jewellers LILA’s Jewels about her business, ethics and ethical marketing. For those people who have not heard of you could you explain a bit about yourself and your background? I’m an idealist disillusioned by a career in journalism and steering towards the fascinating world…

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