Category: Interviews

CAP – Subjectively speaking: Sexual objectification

Stuart Mitchell

The ASA/CAP have released a post called: Subjectively speaking: Sexual objectification. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Objectification is the act of treating a person as if they are an object, rather than an autonomous individual. Sexual objectification in advertising treats a person in an ad as an object of sexual desire. Sexual imagery is not necessarily objectification, and individuals have different…

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Interview with Dr. Rebecca Swift, Global Head of Creative Insights for iStock on the importance of inclusivity in imagery and their Disability Collection

Stuart Mitchell

There are an estimated 14.1 million disabled people in the UK, according to national disability charity Scope. Yet, people with disabilities are often completely absent from brands’ marketing campaigns or in the mainstream media.  Over the years, brands have paid increasing attention to race, sexuality and gender equality, but more still needs to be done to represent all form of disabilities, even the non-visible. This is especially important as according to a recent survey led by iStock globally, over two-thirds (68%) of consumers say it’s important to them that the…

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Interview with Martin Cozens, Managing Director of Banc Digital – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Martin Cozens, Managing Director of Banc Digital, a digital marketing agency based in Old Trafford, Manchester. Over the past decade, Banc Digital have grown from a team of two huddled in the corner of another business’ office to a thriving agency of 30+ specialising in web dev, organic search, paid search and content creation. Banc Digital work across a broad range of B2B and B2C industries, helping small businesses grow their web presence and large multinationals maximise…

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The Media Kitchen Trial “Bring Your Parents/Grandparents/Guardian To Work” Day

Stuart Mitchell

Everyone’s heard of “Take Our Daughters And Sons To Work Day.” Creative Agency The Media Kitchen turned that day on its head with its “Bring Your Parents/Grandparents/Guardian To Work” event. Held on Wednesday, June 13 at The Media Kitchen’s NYC headquarters, the event was born from a national LinkedIn study that found that just 1 in 3 parents were aware of what their child actually did for a living. “Bring Your Parents/Grandparents/Guardian To Work” gave employees a chance to show their parents just what they did on the job, and…

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