Meet My Liver, the First Chatbot Designed for Social Drinkers

“I’m never drinking again!” It’s a promise we’ve all made and kept—until the next round of shots the following evening, that is. To raise awareness about the issue of social drinking and help a new generation of consumers drink more responsibly, Bleublancrouge joined forces with Let’s Drink Better, a Quebec association of restaurant and bar owners, to give a voice to the one “person” who remembers  every drink you’ve had and all your drink-fuelled evenings: your liver. My Liver is the first bilingual chatbot designed for social drinkers. Available 24/7…

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SCNF Réseau Railway Risks Awareness Campaign “2:38 A.M.”, Don’t Become Someone Else’s Nightmare

“Unauthorized” trespassing onto rail lines is one of the major causes of death throughout the railway network. Together with TBWA\Paris, SNCF Réseau is launching a new youth educational campaign on the risks related to trespassing on train tracks. The goal is to raise awareness among high schoolers and curb dangerous behavior. A virtual reality film takes us into a nightmare, one that relives the witnessing of a railway accident night after night, at the exact same time. The film’s immersive format and aesthetic treatment that harks back to science fiction/thriller…

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