Help for Heroes and Maynards Bassetts join forces to commemorate D-Day’s 80th anniversary

Help for Heroes are delighted to team up with Maynards Bassetts to launch a brand-new limited edition run of Jelly Babies to commemorate the landmark 80th anniversary of D-Day on 6 June 2024

The Maynards Bassett’s brand has long been associated with supporting and helping our military heroes. Maynards Bassett’s Jelly Babies range was initially launched at the end of the first World War under the name Peace Babies. Today, the brand’s continued partnership with Help for Heroes allows us to celebrate this heritage whilst supporting the crucial work Help for Heroes does to provide veterans and their families with life-changing support.
Amy Lawson  Senior Brand Manager Maynards Bassetts

Did you know that Maynards Bassetts Jelly Babies were initially launched as ‘Peace Babies’ to mark the end of World War I? We’re excited to support our veterans and their families alongside Maynards Bassetts, and to continue our previous collaboration that begun back in 2018 to commemorate the anniversary of World War I.

The limited-edition packs will be available exclusively at Tesco and can be purchased from April 2024, with £25,000 from the sales of the special packs donated to Help for Heroes.*

Maynards Bassetts Jelly Babies 165g Limited Edition Pack. Mondelez UK Limited will pay £25,000 from the sales of this product to Help for Heroes Trading Limited which gifts its taxable profits to Help for Heroes (Registered Charity Number 1120920).*

We’re incredibly excited to be partnering with Mondelēz International and the iconic Jelly Babies brand to commemorate such an important milestone in the history of the Armed Forces community. It’s crucially important for us to remember the history of our veterans, no matter which conflict they have served in. The proceeds from this partnership will support the future of our veterans, providing lifelong support whenever and wherever they need it.
James Needham  Chief Executive Officer, Help for Heroes

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