Day: 20 November 2019

St. Jude Children’s Research Hospital launches a new era of This Shirt Saves Lives campaign in Spanish

Stuart Mitchell

St. Jude Children’s Research Hospital® announced the launch of the Spanish-language version of its widely popular This Shirt Saves Lives campaign at the Billboard Latin Power Players Summit Party in Los Angeles. Launching with Mexican-American singer, songwriter and actress Becky G, the new t-shirt, “Esta Camiseta Salva Vidas,” introduces a new era of the national campaign that inspired a mainstream movement to support the lifesaving work of St. Jude: Finding cures. Saving children.® The Billboard Latin Power Players Summit, along with Billboard’s Latin American Music Awards held later this week,…

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Fair Trade USA Founder & CEO Wins Ethical Corporation’s 2019 Business Leadership Award

Stuart Mitchell

Fair Trade USA®, the leading third-party certifier of fair trade products in North America, is proud to announce that its founder and CEO Paul Rice was honored with the Business Leader of the Year Award at Ethical Corporation’s 10th Responsible Business Awards 2019 – the world’s leading celebration of responsible business excellence. Paul Rice launched the nonprofit organization in 1998 after spending 11 years organizing farmers in the highlands of Nicaragua. There he founded and led the country’s first fair trade coffee export cooperative, which introduced him to the transformative power…

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SC Johnson Launches Global Partnership to Fight Ocean Plastic and Poverty

Stuart Mitchell

SC Johnson, an industry-leading manufacturer of household consumer brands, and Plastic Bank today launched a global partnership to stop plastic waste from entering the ocean and fight poverty. The three-year effort creates recycling infrastructure on a massive scale across five countries and pays residents to collect plastic in exchange for digital savings and rewards. Once the plastic is collected and exchanged, it will be recycled into the first-ever 100% Social Plastic® bottle, which SC Johnson will use for its iconic Windex® line beginning in February 2020. “More than 8 million…

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Annual Raise Awards Recognizes Innovation in Nonprofit Fundraising

Stuart Mitchell

OneCause, a leader in mobile fundraising, recognized leaders in fundraising excellence yesterday during its annual Raise Awards ceremony at Raise 2019: The Event Fundraising Conference. Hundreds of nonprofits from 38 states gathered in Chicago this week to collaborate, share insights, and celebrate nonprofit trailblazing. “The Raise Awards celebrate fearless fundraisers who are driving innovation and shaping the future of fundraising,” said Steve Johns, chief executive officer for OneCause. “Each of these fundraisers embody excellence in philanthropy – pioneering new approaches, expanding their missions, and delivering impact. Their commitment and vision…

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UK companies cut marketing budgets for first time in seven years

Stuart Mitchell

The recent underwhelming performance of marketing budgets continued during the third quarter of 2019, with UK marketers recording a slight reduction to spending availability amid heightened economic and political uncertainty. A net balance of -0.5% of firms registered downward revisions to their total marketing budgets during Q3. Although this is the first time in seven years that marketing executives have observed cuts to their allocated spending, the net balance was broadly unchanged from the prior quarter (+0.0%) and fractionally below neutrality, highlighting the underlying tone of hesitancy that dominated UK…

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