Author: Stuart Mitchell

Valvoline Releases Its 2021 Corporate Social Responsibility Report

Stuart Mitchell

Valvoline Inc. have announced the release of its 2021 Corporate Social Responsibility (CSR) report. The foundational CSR pillars at Valvoline™ center on its “Three V’s” – Values, Vow, and Vision – with a strategic focus in four main areas: people, safety, environment, and innovation. “Valvoline’s CSR report highlights our efforts to create positive impacts on our team members and neighbors alike, and we emphasize this commitment in all that we do,” CEO Sam Mitchell said. “These achievements are a testament to the hard work and compassion of our 9,800 employees…

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Tetra Pak highlights new milestones in latest Sustainability Report 

Stuart Mitchell

Tetra Pak has published its annual Sustainability Report, highlighting the company’s achievements and progress in the last year and detailing the actions to help realise resilient and sustainable food systems. The sustainability challenges underscore the need for a radical new approach to the way we feed the world while minimising the impact on the planet. From how we source, produce and process our food, to its transportation, the materials we use to package it, and the critical role of collaborations in making it happen. Adolfo Orive, President & CEO at…

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CAP – Avoiding ‘Fake Views’: A guide to testimonials and endorsements

Stuart Mitchell

The ASA/CAP have released a post called:  Avoiding ‘Fake Views’: A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take care to make…

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Paramount Releases 2021-2022 Environmental, Social, and Governance (ESG) Report

Stuart Mitchell

Paramount Global has released its third annual Environmental, Social, and Governance (ESG) Report with the goal of advancing the company’s ESG strategy and highlighting its progress on its goals in three focus areas: On-Screen Content & Social Impact; Workforce & Culture; and Sustainable Production & Operations. “From escalating public health and climate crises to deepening social division and geopolitical conflict, the last few years have shown us how critical our focus on ESG is as our society and business continue to navigate complex global challenges,” said Crystal Barnes, SVP of…

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Red Consultancy Wins The Creative Shootout 2023

Stuart Mitchell

Red Consultancy, a leading integrated communications agency, has been crowned winner of The Creative Shootout 2023 in aid of FoodCycle at Picturehouse Central in London tonight, in the gripping Live Final Show. Nine finalist agency teams of four had just eight minutes each to pitch back their ideas, that they’d developed earlier in the day, to the live audience and high profile judging panel. Red Consultancy walks off with FoodCycle as a client and the £10,000 prize, and will now see their idea come to life, backed by a £50,000…

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