Author: Stuart Mitchell

Amcor creates inclusively designed lightweight cap for Wattwiller

Stuart Mitchell

Amcor, a global leader in developing and producing responsible packaging solutions, has unveiled a lightweight, ergonomically designed closure for Wattwiller, a premium water brand sold in France. The new customized tethered cap is a collaborative project with Wattwiller’s owner Spadel. Wattwiller is a natural mineral water with zero nitrates and low sodium, a combination that gives it a neutral and balanced taste. The brand is committed to reducing its carbon footprint and in 2020 became the first French SME in the water market to achieve 100% carbon neutrality across its…

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Young people locked out of green careers, as Co-op launches £2m Green Opportunities Fund to unlock economic growth and drive social mobility

Stuart Mitchell

Young people are at risk of being locked out the growing green economy, as new research highlights significant barriers to accessing green skills and careers, particularly for those from disadvantaged backgrounds. The findings are published today alongside the launch of Co-op’s £2m Green Opportunities Fund, delivered by its charity the Co-op Foundation, which will support initiatives helping young people build the skills, confidence and networks needed to access green jobs. The Green Opportunities report identifies a range of common barriers preventing young people from entering green careers, including: Limited awareness…

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CIPR raises concerns over PR firm’s unethical editing of Wikipedia

Stuart Mitchell

The Chartered Institute of Public Relations has called on public relations professionals to respect the rules of Wikipedia after allegations of “wikilaundering” by one PR firm were reported.  The Bureau of Investigative Journalism has alleged that Portland Communications used subcontractors to edit Wikipedia entries for clients to downplay unfavourable news and promote philanthropic activities. This goes against guidance published by the Institute.  The Institute reminds members, the wider PR industry, and those working in the creative industries that they must never edit any Wikipedia entry on behalf of a client,…

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World-class complaining: Cross-border ads and the ASA’s remit

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: World-class complaining: Cross-border ads and the ASA’s remit, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the good old days, you’d see a poster at the side of the road, or receive a leaflet through the letterbox, safe in the knowledge that if you had to complain about that ad, for whatever reason, it would be in the ASA’s remit. Then, the internet…

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New Analysis Reveals £22.5bn Economic Opportunity if UK Accelerates Heat Decarbonisation

Stuart Mitchell

The Heat Pump Association UK (HPA UK) has today published new analysis showing that the transition to low carbon residential heating represents a significant economic, employment and energy security opportunity. The findings come as the UK Government urgently seeks opportunities to boost economic growth, with the UK economy only growing by around 1.5% in 2025. The report, From Carbon to Competitiveness: The UK Opportunity Associated with Decarbonising Residential Heating, models the impact of accelerating the deployment of decarbonised heating in line with the ambition set out in the Government’s Carbon…

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