Motorcyclists are more vulnerable than other roads users but without the protection a vehicle can offer, what they wear can make all the difference when they come off their bike. A new campaign by Highways England, the Government company responsible for the country’s motorways and main ‘A’ roads, is using fashion to raise awareness of safety for young riders on two wheels. The initiative centres on the concept of a clothing range where each garment has a unique price tag – the difference being instead of monetary value the cost…
Read More‘Distressed’ clothing brand sends hard hitting message to young riders
