Month: May 2018

Conservation International Releases Virtual Reality Project “My Africa” Worldwide

Stuart Mitchell

Conservation International released its latest virtual reality project “My Africa” worldwide on the WITHIN app.  Narrated by Academy Award-winning and Kenyan-raised actress Lupita Nyong‘o, “My Africa” transports viewers to an elephant sanctuary in Kenya, where a community is reknitting the bonds that have long enabled people and wildlife to coexist. Viewers can also journey to “My Africa” in 360-degree video on conservation.org/MyAfrica. The film premiered at the 2018 Tribeca Film Festival VR Arcade, and is available in seven languages: English, French, Mandarin, Portuguese, Samburu, Spanish and Swahili.   “My Africa”…

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May is Lyme Disease Awareness Month and #nap4lyme is the challenge we can all get behind

Stuart Mitchell

In advance of May 2018’s Lyme Disease Awareness Month, Irene McGee, has announced what could be the best internet challenge to date… a nap challenge. You’re going to get a peek inside how America sleeps, as they join the mission to raise awareness about Lyme Disease as they #nap4lyme. Who doesn’t want to curl up for a mid-day nap with a pillow, your beau, your dog, or your baby and snap a pic for a good cause? In a newly released video, McGee manages to capture the seriousness of living…

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Hustle For Humanity Introduces New Robin Hood Bailout Program

Stuart Mitchell

The 501(c)(3) nonprofit Hustle For Humanity introduces their new Robin Hood Bailout Program in which the charity plans to locate, buy, and forgive thousands of people’s medical debt each year. On their website they state: “In accordance with Article 25 of the Universal Declaration of Human Rights, we recognize that basic healthcare is a fundamental human right that should be extended to each and every member of the human family. Unfortunately, even in developed first world countries like America, this is not yet the case. Article 25: (1) Everyone has…

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Catelli Foods launches campaign to challenge misperceptions of food bank usage and child hunger in Canada

Stuart Mitchell

To launch its Feed the Hope campaign this year, Catelli recently commissioned a new study to uncover Canadians’ thoughts and perceptions of those who use food banks. The research, which aims to shed light on the face of hunger in Canada, found that one-in-five Canadians have used a food bank in their life. “Many Canadians think they know the kind of person who uses a food bank,” says Claire Labrom, Brand Manager, Catelli® pasta. “The harsh reality, however, is that hunger doesn’t discriminate and affects people you’d least expect –…

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Beko embarks on a Global Mission to Prevent Childhood Obesity with FC Barcelona in support for UNICEF

Stuart Mitchell

Beko is taking on a global mission to help prevent childhood obesity via its Eat Like a Pro initiative and today, the leading home appliances brand is delighted to announce an exciting partnership with UNICEF and existing sponsorship partner, FC Barcelona and it’s Foundation, to raise €1,000,000 for the cause. Beko will not only inspire and raise awareness about the global challenge of obesity in childhood, but has a goal to raise €1,000,000 for UNICEF by encouraging people all over the world to share their healthy eating habits on social…

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