Author: Stuart Mitchell

Social investment arm of the Big Issue Group launches its fourth Social Impact Investment Fund

Stuart Mitchell

Big Issue Invest (BII), the investment arm of the Big Issue Group (BIG), is calling for applications to its Social Impact Debt Fund IV (“Fund IV”).  Fund IV is a private debt fund, which will lend to organisations across the UK looking to grow their social impact.  The fund will focus on three core sectors – health and social care, affordable housing and social infrastructure (for example co-working spaces, education & training, nurseries and arts organisations). The fund seeks national exposure with an emphasis on areas of poverty and deprivation…

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New research from WARC, Tracksuit and Perpetua finds companies that invest in brand awareness perform better on digital marketplaces

Stuart Mitchell

WARC, the global authority on marketing effectiveness, in partnership with brand tracking company Tracksuit, and WARC sibling company Perpetua, provider of e-commerce advertising optimization and intelligence, have today released new research into the role of brand in helping performance marketing work harder. The new study, ‘Growth Efficiency: Marketing’s Existential Metric’, based on an analysis of ads on Amazon, shows that building brand awareness drives greater effectiveness in performance marketing.  Additionally, to help marketers understand and demonstrate marketing’s impact on profitable growth, the report introduces a new core success metric: ‘growth…

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STUDY: Global PR Ethics Codes Lack Whistleblower Protections

Stuart Mitchell

A newly released independent analysis of global public relations association ethics codes reveals that when it comes to fostering “Speak-Up” cultures and empowering the global PR workforce to fight disinformation from within, the industry has some work to do. Data gathered by the London-based Institute of Business Ethics (IBE) documents that nearly no PR member associations of 24 worldwide include whistleblower protection clauses built into their published ethics codes for member conduct. The consequence: Many PR practitioners face greater fears of retaliation when pushing back on unethical communications tactics or…

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Consumers Want Brand Relationships With Benefits

Stuart Mitchell

Mobile app experience company Airship has released data from its latest annual global survey showing that consumers want to be wooed and are willing to share their personal details with their favourite brands: 77% of UK consumers said they would share their interests relevant to a brand for personalised interactions and special incentives.  So what are consumers looking for in a prospective brand partner? Flowers and chocolate? Not necessarily. The “Mobile Consumer 2023” survey, commissioned by Airship and conducted in partnership with Sapio Research, among 11,000 consumers globally, found that…

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XPO Logistics rolling out Hunic Exoskeleton to all parts of the UK and Ireland after a highly successful safety and wellbeing trial

Stuart Mitchell

XPO, a leading provider of innovative and sustainable end-to-end logistics solutions across Europe, has successfully completed a pilot trial of Hunic exoskeleton suit safety equipment at specific business sites and will deploy the technology across the UK and Ireland before the end of this year. The suits were introduced to XPO Logistics network sites and some dedicated warehouses in January, including Crick (Scania), the Leicester shared user warehouse (Samsung), and the Volkswagen Group UK National Parts Distribution Centre in Dordon, Glen Dimplex, and Daimler in Milton Keynes. Current users at each site are helping to…

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