Category: News

CAP updates guidance on age-restricted ads online

Stuart Mitchell

The Committee of Advertising Practice (CAP) has refreshed its guidance on targeting age-restricted ads in online media.   The guidance is designed to help marketers, agencies and media owners make sure ads for products such as alcohol, gambling, cosmetic interventions and food and soft drinks high in fat, salt or sugar (HFSS) are targeted responsibly and away from under-18s, in line with the CAP Code.   The new edition has been made easier to use. It now opens with a two-page summary of the fundamentals of responsible targeting, alongside a contents page…

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Marketing Effectiveness to be Recognized and Redefined in KSA with Effie Awards Saudi Arabia

Stuart Mitchell

NordStella is proud to announce the launch of Effie Saudi Arabia. For the first time, the world’s most prestigious award for marketing effectiveness will shine a spotlight on the Kingdom’s most impactful campaigns and marketing leaders. Building on 15 successful editions of the MENA Effie Awards, this milestone marks a new chapter for Saudi Arabia’s rapidly evolving creative and business landscape. Commenting on the launch of the local program, Sahar Rafique, Managing Director at NordStella said, “We are thrilled to announce the launch of Effie Saudi Arabia. This is more…

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Over 913,000 Employees Impacted as HRC Foundation’s 2025 Brazil Index Marks Surge in LGBTQIA+ Workplace Inclusion

Stuart Mitchell

The Human Rights Campaign Foundation’s HRC Equidade BR: Global Workplace Equality Program today released its fourth annual benchmarking report, recognizing 75 companies across Brazil that earned the maximum score and designation of “Best Places to Work for LGBTQIA+ People” (Melhores Empresas Para Pessoas LGBTQIA+ Trabalharem). Conducted in partnership with Instituto Mais Diversidade and the Fórum de Empresas e Direitos LGBTI+, this year’s survey shows that even as overall participation declined globally in the wake of far-right attacks on diversity, equity, and inclusion, Brazilian companies are deepening their commitment to LGBTQIA+ inclusive workplace policies…

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Mars Renewable Acceleration Program Wins Climate Group RE100 Leadership…

Stuart Mitchell

Mars are proud to have been recognized by the Climate Group for our Renewable Acceleration program with the RE100 Leadership Award in the Market Trailblazer category. 11 years after Mars helped create RE100 to encourage companies adopt renewable electricity to cover 100% of their direct operations, it feels great to be on stage and being recognized for extending our renewables commitment well beyond that. The RE100 market trailblazer award celebrates RE100 members who are committed to driving market change, communicate transparently about the barriers they face; and collaborate with companies,…

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Circularity in motion: Woolworths rolls out more sustainable bread bags with 30% recycled plastic

Stuart Mitchell

Woolworths will save approximately 50,000 kilograms of virgin plastic each year through a change to its Own Brand sliced bread bags, which are now made from 30% recycled plastic. Launched in June, the low-density polyethylene (LDPE) food grade bags, manufactured by global packaging leader Amcor (NYSE: AMCR, ASX: AMC), are in use across six bread products. Using advanced recycling technology (via the mass balance approach1), the bread bags’ recycled plastics have added to the tens of thousands of tonnes of virgin plastic Woolworths has removed from its supply chain. The…

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