Tag: Ellen MacArthur Foundation

17 more fashion brands sign up to The Jeans Redesign

Stuart Mitchell

17 brands including Wrangler, ICICLE, and Banana Republic, have joined the Ellen MacArthur Foundation’s Jeans Redesign project. The Jeans Redesign was launched by the Foundation’s Make Fashion Circular initiative in July 2019, setting out guidelines that set minimum requirements on garment durability, material health, recyclability, and traceability. The Guidelines are based on the principles of a circular economy and will work to ensure jeans last longer, can easily be recycled, and are made in a way that is better for the environment and the health of garment workers. These brands…

Read More

Mondelēz International Joins Ellen MacArthur Foundation’s New Plastics Economy Initiative and The UK Plastics Pact to Accelerate Company’s Transition to a Circular Economy for Plastic

Stuart Mitchell

Mondelēz International, Inc. today announced that it has joined two leading initiatives focused on tackling plastic waste and pollution, as the company accelerates its efforts to reduce its impact on people and the planet. Mondelēz International is now a signatory of the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, as well as a participant in the New Plastics Economy Initiative, and a member of the UK Plastics Pact. The initiatives share a collective ambition to address plastic waste and pollution at its source, by moving toward a circular economy…

Read More

DOEN joins the Foundation’s Food initiative as Philanthropic Partner

Stuart Mitchell

The Ellen MacArthur Foundation’s Food initiative is welcoming the DOEN Foundation as its newest Philanthropic Partner. Based in the Netherlands, DOEN will support the initiative in its mission to stimulate a global shift towards a regenerative food system based on the principles of a circular economy. Emma Chow, Ellen MacArthur Foundation Food initiative lead, said: “We are looking forward to working with DOEN to help drive innovations that can support the realisation of our vision of a circular economy for food a reality. By transforming the global food system we…

Read More

Circulytics – the new digital tool which accurately measures circularity

Stuart Mitchell

The Ellen MacArthur Foundation has launched Circulytics, the digital measuring tool which gives companies a fully comprehensive picture of their circularity across all operations. Going way beyond simply measuring products and material flows, Circulytics has arrived at a crucial time. Companies around the globe are adopting the circular economy as an opportunity to create thriving businesses that meet the challenges of global issues such as climate change and pollution. Using company-level data, with applied insights and analysis from our Data and Metrics team, Circulytics highlights and inspires opportunities for innovation,…

Read More

Google joins New Plastics Economy as Technology Partner

Stuart Mitchell

Google has joined the Ellen MacArthur Foundation’s New Plastics Economy initiative as a Technology Partner, and with other participating organisations, will scale-up solutions to eliminate plastic waste and pollution through its latest technology. Google has been a Global Partner of the Ellen MacArthur Foundation since 2015, working together on topics which range from consumer electronics and advanced technologies such as AI and machine learning to urban planning and construction. In 2019, Google announced its circular economy vision — to become a Circular Google in a Sustainable world. The company has…

Read More