The Institute of Fundraising (IoF), has published ‘A Good Call: Using the Telephone for Successful Fundraising’ to help fundraisers and charities develop stronger relationships with supporters. ‘A Good Call’, supported by Ethicall, a specialist telephone fundraising agency, was developed alongside research carried out by the Institute of Fundraising, which revealed that telephone fundraising remains a staple in charities’ fundraising strategies and is a crucial channel to develop relationships with supporters. In response to a survey, which had over 100 responses, it was found that: Three quarters of respondents do currently…
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