Tag: International Womens Day

Barbie(R) Honors Global Role Models On International Women’s Day

Stuart Mitchell

Ahead of International Women’s Day, Barbie honored 17 historical and modern-day role models from around the world. These women come from diverse backgrounds and fields and are breaking boundaries to inspire the next generation of girls. With 81 percent* of moms globally worried about the type of role models their daughters are exposed to, Barbie is igniting a conversation around the importance of positive role models. “As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International…

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UN Women announce Champions for Innovation

Stuart Mitchell

UN Women have announced the appointment of six Champions for Innovation at International Women’s Day commemoration event on 8 March, co-organized by Innovation Norway, SAP and UN Women. The Champions include fashion designer Rachel Roy, actors Sarah Michelle Gellar, and Zoe Saldana, former NFL player Wade Davis, inventor Joy Mangano and historian Nina Ansary. Using their platforms and networks, the Champions will support the flagship innovation programmes of the Global Innovation Coalition for Change (GICC) throughout 2018 and 2019. The GICC is a dynamic partnership between UN Women and key representatives…

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Vans 2018 Brand Campaign Launches with “Girls Skate India”

Stuart Mitchell

Vans, the original action sports brand and icon of creative expression, revealed the next chapter of its global brand campaign, This Is Off The Wall, with “Girls Skate India”. First launched in 2017, This Is Off The Wall showcased the essence of “Off The Wall” through a diverse set of stories, shining light on the various forms of creativity Vans has always supported. This year, Vans is taking a closer look at creative communities around the world through a comprehensive campaign of video content and activation platforms that uplift Vans’…

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TMW Unlimited creates a humorous film with a serious message for The Chartered Management Institute (CMI) for International Womens’ Day:

Stuart Mitchell

TMW Unlimited has created a short, tongue-in-cheek film for The Chartered Management Institute (CMI)which forms part of a wider campaign designed to reduce ongoing, discriminatory behaviours in the workplace. The two-minute film,entitled ‘Achieving gender inequality in the workplace –a how-to guide’, is designed to highlight some of the workplace behaviours that can lead to gender inequality. Starring Fringe comedians Stevie Martin and Thom Tuck, the film parodies corporate training videos, highlighting the sometimes accidental behaviours as well as the micro-aggressions that still mar the reality of work for too many…

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Emma Watson And National Geographic Partner To Celebrate International Women’s Day

Stuart Mitchell

Emma Watson, actor, activist and UN WOMEN Global Goodwill Ambassador partnered with National Geographic to become the first guest editor of the National Geographic Instagram account (@NatGeo) to mark International Women’s Day 2018 on Thursday, March 8. Working with the editorial team at National Geographic, Watson curated the account, highlighting the work of eight National Geographic female photographers. The photographers, from Saudi Arabia, Iran, Azerbaijan, Australia, the United States and the Philippines, cover a wide range of important and relevant topics including male guardianship and the longstanding ban on women driving…

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