Tag: Misinformation

UNESCO Empowers Journalists to Counter Disinformation and Misinformation

Stuart Mitchell

As disinformation and misinformation escalates during the current pandemic, public’s access to trusted and timely information becomes ever more vital. More than ever, we are aware of the urgency of fighting disinformation and strengthening quality journalism. Journalists have a pivotal role to play in reporting effectively and to deliver reliable public information during critical times. To empower journalists, journalism educators, and future journalists to perform such critical tasks, UNESCO had launched the English version of the “Journalism, ‘Fake News’ and Disinformation: A Handbook for Journalism Education and Training” back in…

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Yext Takes Aim at Online Misinformation with First Ever Ad Campaign “The Man Without the Answers”

Stuart Mitchell

Yext, Inc., the Search Experience Cloud company, has launched its first-ever advertising campaign, tapping creative agency powerhouse TBWA\Chiat\Day NY to develop its provocative new platform, “The Man Without the Answers.” With research conducted by Yext revealing 82% of answers about brands online are unverified, the company has taken aim at the spread of misinformation with its new creative campaign. The central piece is a hero 90 second campaign video by award-winning director Kenny Herzog, which takes a comical approach to the spread of fake news and misinformation on the internet. While…

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