National Safety Council | Ethical Marketing News

Mediaplanet Gives Parents a Helping Hand With Their Biannual Childhood Safety Campaign

January 23, 2018January 17, 2018 Stuart Mitchell

Mediaplanet announces the distribution of its biannual cross-platform edition of “Childhood Safety,” which aims to address safety issues surrounding children while also empowering parents with the information they need to take preemptive measures against these issues. It will specifically look to address holiday safety concerns, in accordance with the upcoming winter events, as well as year-round issues involving poison, furniture, infant sleep-space, travel and internet use. The print component of “Childhood Safety” was distributed within USA Today, with a circulation of approximately 250,000 and an estimated readership of 750,000. It…

NSC Launches video in next part of its #StopEverydayKillers Campaign

December 28, 2017December 21, 2017 Stuart Mitchell

One in four Americans has been directly impacted by the opioid crisis, but 40% still do not consider it to be a health and safety threat to their family, according to recent National Safety Council poll results. In an attempt to end this persistent indifference, the Council today released a powerful short film that brings opioid users face to face with those who have been personally impacted by the worst drug crisis in recorded U.S. history. The video, titled Facing an Everyday Killer, is part of the Council’s Stop Everyday…