Tag: recycling

Double Win for SodaStream’s Environmental Campaign

Stuart Mitchell

SodaStream International Ltd., the world’s number-one sparkling water brand, won the 2017 European Effie marketing award in the Carpe Diem category for its disruptive, viral “Shame or Glory” campaign. The prestigious marketing competition recognized SodaStream’s effective marketing communications in advocating for a world free of disposable plastic bottles. The Euro Effies competition attracts thousands of entries from all over the world each year and provides the premier showcase for the best that marketing has to offer. SodaStream won for demonstrating insight and creativity, crafting unexpected and unconventional moments amplified through…

Read More

H&M Foundation helps makes breakthrough in recycling garments

Stuart Mitchell

The four-year innovative partnership between the non-profit H&M Foundation and The Hong Kong Research Institute of Textiles and Apparel (HKRITA) has found groundbreaking solutions to recycle blend textiles into new fabrics and yarns – without any quality loss – through a hydrothermal (chemical) process. The technology will be scaled up and made available to the global fashion industry. The finding is a major breakthrough in the journey towards a closed loop for textiles. “For too long the fashion industry has not been able to properly recycle its products, since there’s…

Read More

Coca-Cola creates first ever advert made out of 100% recyclable packaging

Stuart Mitchell

Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging. Love Story, created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as they meet over and over again after being disposed of properly and recycled into new bottles. The ad aims to encourage more people to recycle and highlights how plastic bottles can be reused to produce more plastic bottles. The ad has recycling at its heart as the entire set was made entirely out of…

Read More