SU2C and MLB Launch New PSA – “FOR ALL THE MOMENTS WE STAND UP”

Stand Up To Cancer (SU2C) is set to launch a brand new public service announcement (PSA) campaign in collaboration with founding donor, Major League Baseball (MLB). Embodying the spirit and sense of community synonymous with baseball, the campaign — titled “For All The Moments We Stand Up” — culminates with the now iconic SU2C placard moment when tens of thousands of fans, players, managers and other on-field personnel stand for a moment of silence to support a loved one affected by cancer. The PSA debuted on Tuesday, July 9 during…

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Stand Up To Cancer, Mastercard & Marvel Studios’ Avengers: Endgame Unite To Help Take Down One Of The Biggest Villains Of All: Cancer

Stand Up To Cancer (SU2C), Mastercard and Marvel Studios’ Avengers: Endgame announced today that they are teaming up to take down one of the biggest villains of all, cancer, with an impactful new Public Service Announcement scheduled to launch in April. The PSA campaign features Marvel Studios’ Avengers: Endgame Super Heroes alongside real-life heroes: cancer survivors. The two global brands are collaborating to raise awareness for SU2C to help all patients become long-term survivors. The PSA will come to life across print, TV, radio, digital and out-of-home networks, aligning with…

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Star-studded cast join forces to show cancer it’s payback time

Staring straight down the lens of the camera, they look their enemy in the eye. Of all the villains and baddies they’ve faced, this is the most terrible of them all. The enemy is cancer. A stellar line up of actors including Liam Neeson, Michelle Dockery, Jodie Comer, Lesley Manville, and O-T Fagbenle have joined forces with cancer patients and survivors to feature in a powerful film by Ridley Scott Associates. Marking the return of Stand Up To Cancer, a joint national fundraising campaign from Cancer Research UK and Channel…

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American Airlines, Stand Up To Cancer, & Marvel Studios’ Avengers: Infinity War Join Together In The Battle Against Cancer To Unveil Custom-Wrapped Plane

American Airlines, Stand Up To Cancer (SU2C) and Marvel Studios unveiled the next element in their collaboration, yesterday—an aircraft wrapped with a special graphic featuring Marvel Studios’ Avengers: Infinity War heroes alongside the Stand Up To Cancer logo and images of SU2C researchers and American Airline team member cancer survivors. The custom-wrapped American Airlines A321T aircraft will be in service between Los Angeles and New York. The graphic, which is more than 50 feet long, features Marvel Studios’ Avengers: Infinity War heroes: Doctor Strange, Thor, Iron Man, Black Widow, Captain…

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The Lustgarten Foundation and Stand Up To Cancer Launch Partnership Focused on Pancreatic Cancer

The Lustgarten Foundation for Pancreatic Cancer Research and Stand Up To Cancer (SU2C) announced Sunday at the Annual Meeting of the American Association for Cancer Research that they are entering into a formal strategic partnership to drive research to improve outcomes for pancreatic cancer patients. The Pancreatic Cancer Collective will accelerate research for pancreatic cancer patients who desperately need better treatments. With support from the Lustgarten Foundation and Stand Up To Cancer, the Pancreatic Cancer Collective launches with an initial commitment of $25 million. Since 2012, the Lustgarten Foundation and…

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