WaterAid has launched a vibrant new Christmas campaign, celebrating how everything we love about the festive season – from turkey to trees – starts with clean water. Breaking from the tradition of more sombre charity adverts, the international development charity has teamed up with creative agency, Special, and production company, Blinkink UK, to create Ode to water – a joyful reminder of the vital, though often overlooked, importance of clean water in our day-to-day lives and during the festive season. Directed by former artist in residence at Alexander McQueen’s Sarabande Foundation, Isabel Garrett, and Gareth Bowen and starring the voiceover talents of Scottish actor, Mark Bonnar, the film combines striking visuals from artists, directors and…
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Macclesfield landscaper goes global with #TeamWater campaign led by MrBeast and Mark Rober with WaterAid
The most popular UK landscaper on social media, Mark Marshall from Macclesfield, has gone global by joining #TeamWater, the biggest ever creator crowdfunding campaign led by YouTube megastars MrBeast and Mark Rober in partnership with international charity WaterAid. Globally, nearly one in ten people around the world do not have clean water close to home. The #TeamWater campaign blends creator influence with WaterAid’s expertise by bringing together more than 3,000 creators from more than 84 countries with the aim of raising $40 million (£30 million) in August to bring clean…
Read MoreUK and Europe wildfires a mere “glimpse of what is yet come”, warns WaterAid UK’s Chief Executive
With wildfires raging across the UK and Europe and more deadly heatwave alerts on the agenda, Tim Wainwright, Chief Executive of WaterAid UK, responds: “The escalating climate crisis is no longer knocking — it’s battering down the door, with wildfires raging across the UK and Europe this week – a glimpse of what is yet to come but a reality for most. “The climate crisis is a water crisis, with 90% of all natural disasters water-related. Decades deep in drought and mass flooding, frontline countries have always borne the worst,…
Read MoreYouTube stars MrBeast and Mark Rober join with WaterAid to launch global #TeamWater campaign, bringing clean water to millions
Jimmy Donaldson, aka MrBeast, and fellow YouTube star Mark Rober have launched #TeamWater, a global campaign to bring clean water to 2 million people. Powered by content creators from over 84 countries with a combined reach of 2 billion subscribers, the initiative aims to raise $40 million by 31 August. In partnership with international nonprofit WaterAid, the campaign blends creator influence with four decades of global water expertise to make lasting change. From the deserts of Colombia to the mangrove forests of Bangladesh, #TeamWater will work with communities across the…
Read MoreDancing for water: Strictly and Kinky Boots star Johannes Radebe marvels at how clean water changes lives on trip with WaterAid in South Africa
Strictly Come Dancing star Johannes Radebe was “blown away” by an inspiring visit with WaterAid in his home country of South Africa when he saw how clean water is changing lives for good, enabling people to stay healthy and live their dreams. The well-loved dancer and choreographer, who is currently touring the UK and Ireland with Kinky Boots, visited a community in the northern province of Limpopo, where less than one-third of people have piped water at home. Johannes is sharing the stories of those he met in support of…
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